1. You could end your ad copy with a ... Just list your regular price and then offer ... price off the order ‘right now’. Youcould also offer a rebate that takes effect ...
1. You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order ‘right now’. You
could also offer a rebate that takes effect instantly.
For example, you could say, "Instead of paying $99,
you could order now and get an instant rebate of
$20 - you only pay $79!"
2. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract
them to buy, maybe a free sample or trial would. If
you were selling an e-book, you could give them a
free sample at the end of your ad copy. For example,
you could say, "If you're still not sure about ordering,
download a FREE sample chapter!"
3. Use a "P.S." at the end of your ad copy. This is
where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for
the low price of ($)!" Another example, "P.S. I can
not guarantee the (No.) bonuses will be here
tomorrow!"
4. Make your visitors curious about your product
by telling them they need to sign up to get into a
password protected site to read the rest of the ad.
This will give your product extra perceived value
because it is so well guarded. Just like a diamond in
a bank vault.
5. Motivate people to buy your product. Tell them
positive things. For example, you could say, "You
can now reach your goals and change your life if
you buy our product.” If you come across positive
in your ad copy, they will become positive about
reaching their goals using your product.
