Go Beyond The Headlines and Hype - Do Your Due Diligence!

Whether online or offline, we are constantly exposed to all sorts
of headlines and hype that will try to grab our attention for one
reason or another. It is important to go beyond the headlines and
the hype, especially when it comes to business opportunities. The
four examples below show that your first impression will often
change once the real story is known.

Example 1 - Angry Wife Uses Scissors on Naked Husband!

What do you think of when you see a headline like this? The real
story is different than the headline might lead you to believe.
My wife is a medical professional, but she still likes to cut my
hair at home. She cuts my hair as well as most barbers I have
tried. One day, as I was preparing to get into the shower, she
noticed that the haircut from the day before was not up to her
usual high standards, which made her a little upset. She grabbed
a pair of scissors to trim that one spot so that it would blend
in with the rest. That's all there is to the real story. This
example clearly illustrates how a headline can be true, and yet
very misleading. Headlines like this are a common tabloid tactic.

Example 2 - Only 50 Percent Chance For The Sun To Rise Tomorrow!

Would this headline get your attention? A few people might use
twisted logic to tell you such a thing could be true. They say
any event has a 50 percent chance of happening and a 50 percent
chance of not happening. They might say it with such certainty
that some people believe it without hesitation. The sun has been
rising for at least thousands of years and any idea of the sun
not rising tomorrow is totally absurd. Some people might use
twisted logic to influence you, so be careful about believing
everything you read or hear before you check it out for yourself.

Example 3 - Any and All Credit Applications Are Accepted!

Would this statement from a radio ad get your attention? Suppose
you wanted to buy a car and your credit rating wasn't too good.
Would this ad make you think that your past credit problems won't
matter? After all, a person with a friendly voice spoke the words
in this radio ad and they sounded so trustworthy. Some people may
not realize the truth right away, but the radio ad said any and
all credit applications would be accepted. Nothing was said about
the chances of the application being approved! The radio ad was
truthful, but some people may understand something different than
what was actually said.

Example 4 - Unemployed Man Earns $21,500 in 3 Weeks!

Does this headline make you want to know more? Do you think if an
unemployed man can do it, why not you? The headline is true, but
there is more to the real story. Although the man was unemployed,
he had a large savings account, part of which was spent for an
extensive ad campaign. Spending $10,000 all at once for ads made
it possible to earn $21,500 in 3 weeks. Sure, he made some quick
money, but knowing how much he spent on the ads makes the story
less impressive.

The point of these examples is that the real stories are often
different than the headlines or hype may lead you to believe.
Doing your due diligence before getting involved with a business
opportunity simply means that it is in your best interest to give
careful consideration to all aspects of the opportunity before
making your final decision.

Check things out and understand what is expected of you in terms
of time or financial obligations. Also, use care when you select
the products and services you use to build/promote your business.
No matter how impressive it might sound or how much you want to
believe it, go beyond the headlines and the hype. Understanding
the real story can save time and money, as well as helping you to
avoid frustration and aggravation.