In the digital world, attracting a high volume of website traffic is a common goal. However, if these visits don't convert into actual customers and sales, they are essentially meaningless. The average internet user spends approximately 26 seconds on a webpage. So, how can you transform these fleeting visits into tangible sales and loyal customers? This article provides a step-by-step guide to achieving this goal.
Firstly, critically assess your website. Seek professional opinions and prioritize functionality, professionalism, and speed over flashy, slow-loading animations and videos. Ensure all your links are functional and avoid any errors that may deter visitors. While not every visitor's browser will function perfectly, strive to make your site compatible with multiple browsers, particularly popular ones like Netscape and Internet Explorer.
Flashy designs don't guarantee customer retention or sales. Instead, focus on offering a product or service that is in demand, of high quality, and offers value. Conduct thorough research to understand your site's demographics and ask yourself if your product or service is something you would buy. Use this data to inform your marketing strategy.
After conducting your research and compiling your data, begin advertising your site to your identified prospects - people who need and want your product or service. Utilize directories, search engines, ezines, newsletters, banners, classified ads, press releases, and partnerships to reach your target audience. Ensure your meta tags and title pages are set up correctly. Many sites, like bcentral.com, allow you to target specific demographics, such as age groups, locations, genders, and financial groups. This targeted approach can significantly increase your average site session times.
Learn how to write compelling, professional sales letters and emails. Seek professional feedback to improve your writing and make your sales letters more action-oriented. Stay in touch with customers who inquire and work to overcome their objections. Ask if they have any questions and provide answers that sell your products or services, using features and benefits. Remember the top four: gather information, benefits and features, and closing the sale. Keep in mind the acronym WIIFM - "What's In It For Me?" A benefit clearly spells out WIIFM for the prospect. However, avoid overselling your potential customer. Focus only on those benefits that will be of interest. Don't forget to ASK FOR THE SALE. You can't overcome objections if you don't ask for the sale.
Whether online or in-store, customers appreciate individual attention and are often willing to pay for it. Autoresponders can save a lot of time, but a personal approach is still crucial. Show your customers that their business is highly valued. Remember, customer satisfaction is half the battle.
In conclusion, by following these steps, you can effectively transform your website hits into sales and satisfied customers. With a great website and a strategic approach, you can indeed score - financially, that is.
