How to make your subscribers stick to you like SUPER GLUE

How to make your subscribers stick to you like SUPER GLUE

One of the biggest obstacles to building a good
sized opt in list is the drop out rate. Sometimes
it seems subscribers are leaving as fast as they
are joining. This slows down the overall growth
rate.

This can make the whole process of list building
frustrating. For this reason many list builders get
into a pattern of starting and quitting which can
further slow down the overall list building
process.

Unfortunately most of the strategies for list building
suffer from a negative quality. The conventional
wisdom still has Internet marketers using ebooks,
software, e-courses, auto responder series and
such to build and keep their lists.

The problem is that at least as far as building and
keeping mailing lists ebooks and software have
become practically worthless. Even the highest
quality most information packed ebook has very
little value.

Many marketers don't want to hear this but it is
absolutely true. First, the information that it gives
you is almost always something that we've heard
or read before.

How many different ways can an author repeat
the same things. How many times have you heard
that it is important to build lists for instance? Or
to collect email addresses before sending
prospects to your affiliate page?

What about writing articles for free traffic or tracking
your ads so you know what works and what doesn't?
Most secrets are not really secret anymore so
ebooks tend to be just reworded and recycled
information.

Secondly, once the ebook has been read or
e-course is finished what's to keep your subscriber
from un-subscribing? You have to constantly try
to keep the subscribers interest. This is very
hard to do because we are constantly bombarded
with more and more information from different
sources.

In looking back over time at which newsletters
or lists that I stay subscribed to I find a common
characteristic in about 75% or more of them.
That common theme is an association with
password protected sites.

This can be password access to a directory
or a download site. It can be access to special
software that I use while logged in. Sometimes
the password is changed monthly so that I will
remain on the list but not always.

Right now I belong to a couple of websites that
are regularly upgraded with free downloadable
ebooks and software. I belong to a password
protected ezine directory that is regularly
upgraded.

I also belong to password protected sites that
offer everything from free ad trackers and
banner rotators to free scripts and clickbank
storefronts. It is unlikely that I'll be unsubscribing
from these associated lists/sites anytime soon.

When you give subscribers something that is
continually useful. Something that they really
want, you don't have to worry about keeping
them. They keep YOU!

For instance most internet marketers are familiar
with clickbank. I joined a free membership site
that offers among other things a free clickbank
portal. All I do is enter my clickbank username
and I can sell thousands of clickbanks products
from one url.

Why would I unsubscribe from this list? Other
companies charge $30 to $90 for this type of
storefront.

Here's the key. Give your subscribers access to
something that others are making them pay for.
Give them for free what they would be willing to
pay for.

Do this and they will get to know and trust you.
And they'll buy from you. This trust takes a little
time no matter what some sales letter might
say to the contrary.

Take the time to build trusting relationships and
you'll do very well. This has ALWAYS been
true in business and Internet marketing is no
different.

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(c) 2004 by David McCammon