"Survivor...From Tv To The Internet"

"Survivor...From TV To The Internet"

By Christopher Wright,Guerrilla Marketer
Copyright New Innovations


Survivor...the show goes something along these lines. They take a group of people and place them in remote destinations. Then we wait and see who forms partnerships...and who double crosses who (whom?). What if someone dropped you off in the middle of the Internet (where would that be anyway?) and you had 30 days to make a profit, what would you do?

Well, that's exactly the situation one faces when they decide to pursue an Internet venture. This is where many become infected with the deadly virus...'get-richous-quickitis'. When infected, you become susceptible to the 'dark side' of Internet marketing. You begin practicing the dark arts...bulk email (spam), FFA link pages, and safe-lists (opt-in spam) just to name a few. Is there any cure for this disease? Yes!

The first thing people should (or eventually will) realize is that the Internet itself is not a business, just a business tool. Arguably the most powerful tool invented...but nevertheless just a tool. What this means is that the rules of business have not changed, just the way they're implemented.

Now, as for our 30 day challenge, I would consider forming a joint venture with an ezine editor. I would try to get the editor to endorse my product/service. Doing so enables you to side step one of the hardest obstacles of Internet marketing...TRUST! I have come to believe that this is probably THE most important ingredient in your marketing cookbook. You may be able to write the most compelling ad copy and create the most functionally and beautifully designed site that could be done by humans (excluding get-rich-quick artists, of course...they ARE superhumans:)

Offline its said that direct mail promotions produce ,at most, a 1%-3% response. But with the power of the editor's endorsement and PROPER FOLLOW UP, a 7%-10% response can be achieved. Some marketers have received an even greater return. So, it's no wonder that FFA link pages and all the other gimmicks produce such feeble results. My personal opinion is that the only reason these gimmicks work (as little as they do) is because of the 'greater fool' theory. Because the Internet is still growing, new members join the 'netrepreneur' ranks. These are in turn infected and the cycle starts again. But the Internet is quickly maturing and 'greater fools' will become increasingly hard to find.


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Christopher Wright, Guerrilla Marketer
"Make Money...Or Make Excuses"