Building Your Online Reputation

Online reputation has become a crucial component of every brand today. To make sure that your business is not left in the game, check out the list of tips below that can help you step up your reputation management game for all corners of the internet.

Invest in SEO. SEO, or search engine optimization is the science of developing your website content so that your page looks coherent in discussing particular keywords. As a result, when people type in those words on the search bar, the engine will lead them to your website. To accomplish this optimization, your text and other media posted on a page should actually be about the keywords. This becomes even more fruitful if you go for a longer, more targeted phrase, say “DUI Lawyer Orange County” as opposed to just “DUI lawyer.” Even better, update your website content regularly, especially by uploading new media from time to time.

Monitor and address all communication about your product/services. Designate someone from the corporate communications team to monitor posts that talk about your products or services. These can be consumer groups on Facebook, or a TripAdvisor page (if you are a hotel or an inn, for example). Whatever the platform, make sure someone is adept in the preferred tone to respond in a convincing way. Whether it is positive or negative (except outright foul comments), feedback from your customers should be highly valued and addressed right away.

Let your patrons show your brand some love. You may have the most awesome product in the universe, but what if there is no way a patron could actually show how much they love your product? No one else will know. So, provide venues so that your target consumers can demonstrate publicly their love for your brand. Here are quick questions related to this concern: Are each of the entries in your blog shareable? Did you place a like button somewhere? When they love your entry, can they post comments to express that? What other venues are available for them to reach your company? Let them do a follow-through by putting an actual call to action whenever you post: for example, let a ‘Thank you’ button pop-up or a message towards the end direct them to the nearest branch, your company phone number, or your social media accounts.

Internet reputation management is best conducted with the help of a company that specializes in developing marketing solutions. Get in touch with one today to boost your company’s online reputation.