How to Maximize and Boost Your Online Conversion Rate

There are many forms of online advertising and marketing these days. Some seem rather simple and straight forward, others, not so much. Though no single method of advertising or marketing can give you 100% guaranteed results, all of the different avenues combined can bring your online conversions up to the “successful” range.

 Here are 6 tips for increasing your website’s conversion ratio from click to lead or even a customer:

 Tip # 1:

 Your website must be simple to use and easy to navigate. Avoid lots of clutter and flashing and distracting images and ads. It visually confuses and distracts the visitor and makes them simply want to click away. If you have a lot of content, try to create sub-tabs to clean the navigation bar up if you are not able to eliminate some of the excess content all together.

Tip # 2:

 “What’s in it for me?” This is a golden rule for any type of marketing, which should be the goal of your website’s landing page. People coming to your site want to know what is in it for them. Use a UVP (Unique Value Proposition) to answer this question. A UVP sets you apart from your competitors by offering value to your product or service. Here is a sample UVP from Wordtracker.com: “Research online markets, find niche opportunities and exploit them before your competitors – Take the Free Trial”.

 Tip# 3:

Why should they choose you out of the other 100 websites offering similar items?  Here’s what you do; once you make your offer, establish yourself as an authority. Give your visitors reasons why you qualify as an “expert on the subject”. Sample of this: “With over twenty-five years in the insurance industry as a top seller and working with fortune 500 companies such as MetLife, I have help hundreds of agents make $$$ millions in their field.”

 Tip # 4:

 Offer monthly or quarterly newsletters through your website. Sometimes potential clients want to research for a bit before making their final decision. By offering a newsletter that they can sign up for, you are essentially giving them ongoing information and will ultimately win their favor. A good idea with your newsletters is to require potential clients to provide you with at least their email address in order to receive it. Save this information and once a quarter, send out a newsletter formatted with some basic information, and a way to contact you with any questions. For many consumers it is a matter of timing. Not all people are ready to make a decision now, however, by staying in front of them on a quarterly basis, when they are ready, they will think of you.

 Tip # 5

 Offer an incentive to call you now. Create a sense of urgency. You have uncluttered your home page, you provide a quarterly newsletter, now you need to offer an incentive for someone to contact you sooner rather than later. Not all services are alike so you can perhaps start by offering a FREE analysis to the first 25 people who contact your office. Letting them know that there is a $x fee associated with this. Or if it is around Christmas, you will give a FREE teddy bear to everyone who comes in the month of December. It goes along with the festive season and people like FREE. Another way is by presenting the incentivized information in the form of a downloadable coupon on your site, it gives them the visual cue that time is limited prompting them to contact you now.

 Tip # 6

 Have an FAQ (frequently asked questions) section on your website. Similar to the newsletter concept, sometimes people are seeking information before they make a decision. If you have a resource section with free articles, or an FAQ section where perhaps their questions have been addressed, they begin to see you as an Advisor as opposed to someone simply trying to peddle their products.  You are obviously and expert in your field and have taken the time to consider their concerns without the pressure of a face-to-face meeting. By providing these types of resources, a consumer can return time and again to read about the various services and products you provide and not only come to you when they are ready to move forward, but also have a source to tell their friends and family about.

 We all know it takes time and effort to develop a website presence. However, promoting a website that is cluttered and cumbersome to use can actually cause more harm than good. By following these simple tips, you will see a higher percentage of people converting to leads; giving you more opportunities to convert them to actual clients.

After securing her position as a Top Seller in the Insurance and Financial Industry over the course of a decade; Christee Fontanez shifted her focus several years ago to internet marketing and advertising. She combined both professions and now works to build results-driven marketing campaigns for the independent advisor.

For FREE resources visit http://www.mediadvine.com or http://www.seguro-insurance.com