If you have a home online business that are a few basics elements that your website will need in order to be successful.
When someone lands on your webpage,
the very first thing they need to see are the products and services that they were looking for .
It doesn t matter how you have have tuned your search engine optimisation and page rankings you won't be able to keep a customer onto your site or make them buy. Clearly outline the advantages of your service or product to make certain that person will want to purchase from you.
Provide all the necessary information with easy and visible hyperlinks to related pages so that your customer can navigate to the appropriate place easily and get the information they need and want.
It's extremely unlikely that the potential customer will purchase from you the very first time they visit your home business website. You will need to get them to provide their name and email address, by way of data capture form, as a way to then send emails to the potential customer to create a relationship in the expectation that they will eventually buy from you. To get a person to submit their e-mail address you must provide something of value - such as a free report, video, DVD etc.
Who is the target customer specifically for your home internet business?When starting out your home business, you must know who your target customers are. If you do not really know who your customers are and what they need and want to buy, it is unlikely that will you make much money.
Your site is your virtual storefront and must appeal to a certain audience. For example, a general hardware store has got a different appeal, look and products to a toy store.
Whenever customer is considering your product and service, the individual must clearly understand "what's in it for me?" - to put it differently, what problem is your products or services solving for the customer? For instance, will it help him to loose weight, have more spare time, earn more money, drive safely, get a better job etc? It's the benefit of a product or service that sells it - not the features.
You need to have a clear benefit why a prospective customer should buy from you and no-one else. And if you don't know what it is, how do you expect your customer to know?
Website contact infoYour web site will permit customers to buy your products twenty four hours a day from wherever they are in the world - that is the beauty associated with an online home business.
You need always provide contact information on your website, so that customers can contact you. At the minimum, this ought to be your email address. People may have a problem about sales, general information or technical problems on your site. How many sales could you loose if a customer just has a simple question but has no way of contacting you? And remember, if you ask visitors to contact you via email, to regularly check you inbox!