Is Selling By Email Dying Out?

If you were to get a group of internet marketers together in one room, they would probably all tell you that their email list was the most important thing in the world to them. Or at least it would be the most important part of their business.This is largely because they will tell you that they can make a lot of money – over and over again – from that list of names and email addresses.I’m sure you’ve seen them countless times before. You sign up to a newsletter and you start getting emails which not only contain a worthwhile newsletter to read (if you are lucky), they also have a sales pitch for a particular product the marketer is promoting.Now this product could be one that they have come up with, or it could be one that they are an affiliate for. Whatever the case may be, you can be sure that 99.9% of the time they will make money off every sale that goes through as a result of sending out that email.There’s no doubt that selling by email like this is still one of the strongest parts of web marketing.  But are we as consumers becoming immune to the power of the email?Ask yourself this question. How many email newsletters have you signed up for, only to delete them as soon as they come in because you don’t have the time to read them? How many more do you unsubscribe from because you wish you had never signed up in the first place? We’ll forget all about the junk emails we all get that we never signed up for at any point, but which still find their way to us with unerring accuracy.As a seller, how on earth do you get past all the obstacles that stand in the way of someone even reading your email in the first place? Is it perseverance? Is it dedication to building a big enough list that all the people who instantly delete what you send them don’t really matter?Selling by email isn’t really dying out, it’s just that we all get so many more emails than we used to, we only read what really matters to us. But is that such a bad thing? After all it makes anyone who is making their living from internet marketing  work even harder to get our attention.Making a name for yourself definitely helps in this respect. Most people will automatically look to see who sent a particular email. If they recognise your name and think of you as someone who is worth listening to, they will be more likely to open your email and read it.In short, selling by email may well be dying out for those people who don’t put everything they have into gaining the trust of the people on their list. If you don’t do that, then you might have trouble making any money at all in this way.