Social Marketing Online - Revised

Social marketing online is gradually gaining grounds with the advancement of the internet. Social Marketing is a marketing strategy that is not only focused on sales, but on the benefits of the goal being advertised to the society. The focus here is on the betterment of society and not on financial gains. For instance, telling people to wear seatbelts while driving, observe speed limits or educating people not to smoke in public places may not yield any sales or financial results, but on the whole, makes society better.

The improvement in the internet and the introduction of social networking has made communication easier and enables you to communicate with a lot of people at the same time. With the internet, you can send a message across to many people as the same time. The probability of message delivery is also high. Taking Facebook for instance, you have your account and have a list of friends or fans. You can send each of them messages on the subject you wish to discuss. You can also update your status with the message and all your contacts will get it. The other side of Facebook is that, if your contacts comment on your updated status, their friends get to see it and so the message spreads.

With social marketing online, it is easier to get a collection of target audiences all together to deliver your message to them. Taking twitter for instance, most of your followers share the same experiences and interests as you so you can easily get a target audience. Online social marketing uses minimal resources. Social networking is free and so using it costs very little. Unlike offline social marketing where you may need to travel and print brochures and other materials, social marketing online saves you a lot of money. You will not need to pay transportation or printing bills. Resources for planning and all other procedures will not be needed online; when you are ready, just post the message.

Online social marketing is quick, delivering the message to the audience in just seconds. No travelling delays or distortion of the message. One way of undertaking social marketing is by using Google Adwords. Adwords searches through a webpage and identifies the content; it then pulls advertisements that are in connection with the subject of the page. Advertising with Google Adwords will therefore ensure your message gets to the target audience. Moreover, advertising with Adwords is cheaper than normal print and electronic media. Additionally, you pay for your online adverts only when users click on them. In effect, it is more like you pay for the advert only if your message is read.

Online social marketing has taken a new turn with the introduction of social networks. We can use these social networks to send the messages we want to send and can be sure the audience will get it.  

For more information on Social Marketing, please visit my blog at http://www.annettapowellonline.com.   See you there!

Yours Sincerely,
Annetta Powell
Your Professional Success Coach