What Online Shoppers Want
Online shoppers have a lot of demands when it comes to buying things through the Internet. It is for this reason that businesses should make sure that their retail websites have the elements they look for.
A great web design is not the only element that will spell success for your web business. You also have to figure out what online shoppers really look out for in a retail website or what makes them stay. As a novice in eCommerce,
it will take time before you will be able to have full understanding of the industry; hence, you will need the help of a web design company in Arizona if you will like to begin things right.
A mobile-friendly site
In line with the 2012 Holiday Shopper Study of Motorola Solutions, Inc., 64% of clients between the ages of 18 and 34, as well as 52% of buyers between the ages of 35 and 49 use their smartphones to do activities associated with shopping. In the same way, Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update reveals that as 2013 ends, the number of mobile devices will be more than the number of people on earth. These facts only show that Internet buyers will want to flick through a mobile-optimized website to make it simpler for them to search for products and services and make a price comparison.
Live customer care
Buyers shopping on the web do not want to stop their use of smartphone or any device only to make a call to a customer service representative. They will value live customer care that can be accessed right through the website. In this way, they can ask their questions easily and quickly and they can get immediate reply. The web design company in Arizona that you will employ can assist you a lot in this.
More control in the checkout and delivery functions
Buyers make slipups or change their mind and it is but natural; hence, the checkout process should permit them to eliminate some items from their shopping carts through a simple path and not by re-doing everything from the start. This disappoints them a lot. Similarly, online shoppers get drawn to free shipping but want additional control with regards to delivery dates (time and day) so they can be certain they are or someone is at home when the items arrive. They also wish that they be given the choice to receive the products in-store in case they like it that way.
Easy-to-follow checkout interface
Remember that at this stage, people are purchasing and not trying to find things to buy. Make sure that the checkout interface is simple. Include elements that should be seen at this time. Do not attempt to place some things that will only disturb them for their purchase activity and worse, get them frustrated. Never promote top products, last offers and others.
Technology changes the way people shop today. More than the capability to acquire products on the web, they now become intelligent shoppers as they make educated buying decisions. It is because of this that their demands should not be taken for granted. Retail websites should be able to offer them what they really want so the potential for visitors to be converted to buyers is very high. A web design company in Arizona can get you in the right directions.
