3 SIMPLE TRICKS FOR QUICKLY, EASILY AND CHEAPLY GETTING THOSE FIRST VISITORS TO YOUR WEB SITE

There are two tactics that you have probably heard a lot of these
days: AFFILIATE PROGRAMS and OPT-IN EMAIL. No doubt these are two
POWERFUL tools of generating online income and sales. There is a
catch though... they only work if you are ALREADY getting the
necessary traffic to your web site.

So, like all other new e-business owners, you must be stressing
over ways to get, not JUST traffic to your website, but TARGETTED
TRAFFIC! Really, it is simpler and cheaper than you think! The key
is to FOCUS your efforts. Don't try and do everything at once. Take
one step at a time. This way you will get BETTER results.

METHOD 1: Advertise in Newsletters and E-Zines

Carefully choose which newsletters and e-zines you wish to purchase
your ad space with. Choose ones that have subscribers that match or
almost match your target market. They must be people who could
potentially be your customers. Choose ones with a medium to large
subscriber-base. This way you will get you investments worth. Take
note of where your ad will be placed. It could be at the top,
middle, bottom...anywhere in the newsletter. The best spots are at
the top of the newsletter and on a page where readers are most
likely to spend most of their time at. Also take note of other ads
that might be surrounding yours. You don't want to place your ad
next to a competitor's. This will lessen your chances of potential
clicks. The size of your ad also influences the location of your
ad.

METHOD 2: Use Keywords and a Crawler Page to Secure that Top Spot
in Search Engines

Your target market will NEVER find your web site if you have been
using the WRONG keywords! Search engines look for them in your
Title Tags, Meta Tags, and the body of your text when ranking and
categorising your web site.

When choosing keywords, be sure not to choose words that are highly
competitive like business, books, software. These are too generic
and will make it super difficult for you to secure that top spot!
In order to find TARGETED keywords that are suitable for YOUR web
site, sit down and have a good and long think of what someone
looking for your site might type into the search engines. Remember,
no one knows your business more than YOU! Ask around; ask your
family and friends what THEY might type when looking for your
product or service. Be SPECIFIC yet GENERAL. For example if your
site offers services to help businesses go online, you might use
the following keywords: online business, online businesses, start
online business, online business help, online business services
etc. Use as many variations of your keywords as possible and
include your company name and region if applicable. Also, study
what keywords your competitors are using on their web sites.

Most search engines like Alta Vista and Yahoo ask that you submit
just one URL and that they will follow all the links and find the
rest of the pages in your web site. You can make it easier for them
by creating a page called a CRAWLER PAGE with links to all of the
most important parts of your site and submit that instead. Thus,
ensuring that the right pages will be noticed.

To create a Crawler Page in Internet Explorer:
1. Choose Favourites > Organise Favourite
A dialog box appears.
2. CLICK on Create Folder and give your folder a name e.g. "Site
Crawler Page"
3. CLOSE the dialog box.
4. Go to the pages on your site that you want to be sure the site
engine finds.
5. Choose Favourites > Add to Favourites
A dialog box appears.
6. Click on Create in<< and choose your crawler folder e.g. "Site
Crawler Page".
7. Click OK.
8. When you have finished adding all the pages you want, choose
File >Import and Export.
9. An Import/Export Wizard will appear. Use it to create an HTML
file of your crawler page favourites folder.
10. Upload the page to your server and submit it to the search
engines you want to be listed on.

You might want to register your site with a search engine that
specialises in your particular topic. Yahoo has a very complete
list of specific category search engines. Wordtracker is a powerful
free service that can help you find out which keywords will
skyrocket your traffic and boost your ranking in search engines.
Visit http://www.wordtracker.com/ for more information on
Wordtracker.

METHOD 3: Place Links in Related Web Sites

Persuading other related sites in your industry to link to YOU is
another effective way of directing highly targeted traffic to your
web site. Many marketing gurus will agree that it is carries the
same effect as a personal recommendation. A link from another
highly respected source creates your credibility even BEFORE the
visitor reaches your web site, hence increasing their potential to
become your customer!

Make sure you do your RESEARCH and when you have found the web
sites that deal directly with your target market, don't forget to
record down the contact information for the web site owners. When
you contact them, show them how your web site will benefit THEM and
THEIR visitors. Don't talk about how you will benefit and how
fantastic your web site is. Explain WHAT'S IN IT FOR THEM!

So there you go! 3 simple ways to get that targeted traffic to your
web site! You already have the killer web site and the product/
service that people want AND you can get the targeted TRAFFIC to
your web site and covert your visitors to paying customers!

Now you can start growing your own opt-in email list and advance to
affiliate programs!