Three Easy Strategies to Attract Initial Visitors to Your Website

Method 1: Advertising in Newsletters and E-Zines

One effective way to attract visitors to your website is by advertising in newsletters and e-zines. However, it's crucial to be selective about where you purchase your ad space. Opt for newsletters and e-zines whose subscribers align with your target market. These are individuals who could potentially become your customers.

Choose newsletters with a medium to large subscriber base to ensure you get a return on your investment. Pay attention to where your ad will be placed within the newsletter. Prime spots are at the top of the newsletter or on a page where readers are likely to spend most of their time.

Avoid placing your ad next to a competitor's to increase your chances of potential clicks. The size of your ad can also influence its location.

Method 2: Utilizing Keywords and a Crawler Page for Search Engine Optimization

Your target market will struggle to find your website if you're using the wrong keywords. Search engines use keywords in your Title Tags, Meta Tags, and body text to rank and categorize your website.

When selecting keywords, avoid highly competitive words like business, books, software. These are too generic and will make it challenging to secure a top spot in search engine results. Instead, think about what someone looking for your site might type into a search engine. Be specific yet general. For example, if your site offers services to help businesses go online, you might use keywords like online business, start online business, online business help, etc.

Creating a crawler page with links to all the important parts of your site can also help search engines find your pages. You can create a crawler page in Internet Explorer by following these steps:

• Choose Favourites > Organise Favourite
• Click on Create Folder and name your folder e.g. "Site Crawler Page"
• Close the dialog box
• Go to the pages on your site that you want the search engine to find
• Choose Favourites > Add to Favourites
• Click on Create in<< and choose your crawler folder e.g. "Site Crawler Page"
• Click OK
• When you have finished adding all the pages you want, choose File >Import and Export
• An Import/Export Wizard will appear. Use it to create an HTML file of your crawler page favourites folder
• Upload the page to your server and submit it to the search engines you want to be listed on

Consider registering your site with a search engine that specializes in your particular topic. Yahoo has a comprehensive list of specific category search engines. Wordtracker is a powerful free service that can help you find out which keywords will increase your traffic and boost your ranking in search engines.

Method 3: Placing Links in Related Websites

Another effective way to direct targeted traffic to your website is by persuading other related sites in your industry to link to you. This strategy is often as effective as a personal recommendation. A link from another respected source can enhance your credibility even before the visitor reaches your website, thereby increasing their potential to become your customer.

When you've found websites that deal directly with your target market, record the contact information for the website owners. When you contact them, highlight how your website will benefit them and their visitors.

In conclusion, these three simple methods can help you attract targeted traffic to your website. With a killer website and a product or service that people want, you can convert your visitors into paying customers. Now, you can start growing your own opt-in email list and advance to affiliate programs.