Search Engine Optimization (SEO) is definitely a way to let your website have good back links, authority, visitors, and conversions as it is long term.
Search Engine Optimization (SEO) is definitely not an easy nut to crack, especially if you are a novice, though apparently it seems to be quite simple. That is why we often see newbies scratching their heads and wondering why there sites did not surge up in SERPs (Search Engine Results Page) even after having so many of backlinks.
Link Pyramid Theory
Well, understanding the mechanism of backlinks definitely takes time in SEO domain. For newcomers to SEO, understanding Jonathan Leger’s “link pyramid theory” can be of the greatest help to get the in-depth concept of website link building. It shall give them a substantial idea of link structure as viewed by Google and other major contemporary search engines.
The Worth Of Links Varies
The first thing you need to understand in this regard is that not all links coming from other sites are of equal importance to search engines. For search engines, links that a web page receives from authority sites weigh much more than links from the likes of directories, niche blogs, or blog comments, entailing you to build your link structure as what Leger refers as “link pyramid”.
Link pyramid comprises of three different levels of links that you need to populate for getting better organic search results, namely:
· Base Links
· Mid-range Links
· Highest Quality Links
Base Links
Base links lay the foundation of your link pyramid. Like in real world, foundation is the largest part of the pyramid in virtual world as well. What they refer as base links in this structure, come from sources like article directories, niche blogs, social bookmarking sites, deep inner pages, blog comment, etc. In other words, base links are deemed as lower quality links through the structure of the pyramid. It is better to stuff your link base with lot of such links since Google views it as “natural”. Remember, the more natural your link structure appears to search engines, the worthier it gets for you and them.
Mid-range Links
Mid-grade links constitute the next level of your link pyramid. They are to come from sites more authoritative than the likes of the ones mentioned above, but still lagging behind from top-quality sites. Mid-grade sites usually have enough number of links pointing to them that give them more authority over low grade sites. That also means you do not have to populate as much of mid-grade backlinks as you have to populate the base level links.
Highest Quality Links
It might sound bit strange to newcomers, but the fact is that for majority of long-tail keywords, there is no or very little need of populating these highest-quality backlinks within their link pyramid. In most of the cases, they do just fine even without these highest quality links. However, when you are striving for bigger aims, you will need them. These links have to come from high-authority sites in the eyes of Google, which entails them to have sufficient quantity of quality of links populated with them. This will convince Google about their authority over other sites of the same niche.
The good news in this case, however, is that little of them works big enough. Though they are hard to get by, but for Google, few of them suffice well, so you do not need to populate many of them.
Conclusion
For increasing the authority of your site in Google’s eyes, the pyramid comprising your link network shall look like a one grown to pinnacle naturally, i.e. a large number of base links, lesser of the mid-grade links, and even fewer of the top quality links. Make sure you follow these guidelines if you want to see your site surging up in organic ranking.
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