If you are having online business, you must have to let your customer know about your products and services around the globe. this is more important to have a great branding or your products and services around.
The online marketing arena, which one sees now, is in an evolved form and was very different in its older days. In old days, the whole criteria of measuring the success of an SEO campaign was to place the selected keywords in the rank checker, and see the performance of the website. If the keywords ranked high, then all was good, and if else, then the campaign had failed.
However, the online world is no more the same; it has evolved. Some of the major things considered in SEO now are:
· The importance of website link building pertaining to ranking
· Use of analytics to increase organic traffic
· Understanding of the difference between branded and non-branded keyword traffic
· The measuring of conversion rate from organic traffic
In short, the online world and especially SEO part of it has evolved greatly.
However, the SEO process has evolved greatly, but some of its conventional concepts have remained the same. One such concept is of brand building.
The traditional concept of brand building is of reach out and frequency. Meaning that a brand would be higher or stronger built, if the number of people that have information about it were multiplied with the number of frequency with which they receive the messages of the brand.
This reach and frequency process of building brand is still working and its affects can be seen in the search results. Whenever a user searches for a brand, and has visited the brand before, the search results would also show the number of visits paid by the person to the brand’s website, which evidently shows that, the reach and frequency formula has its place in Google algorithm.
The techniques adopted by modern SEO professionals pertaining to brand building are given below.
Video marketing- To spread the word of brand, SEO professionals use video marketing as a tool. They make videos pertaining to the offerings of the brand, and then spread it all over the internet. The success of video marketing is also included as a metric in measurement of SEO efforts.
PR- Public relations and press release is another method by which SEO professionals build the brand. The backlinks received by such efforts are a crucial SEO performance measurement metric.
Blog Content- The third way of building a brand is by making the blog content go viral. A business shares its information on its blog, and from there onwards, it is the duty of SEO professionals to disseminate this content so that more and more people could know about the brand, and pay the website a visit.
Infographics- Infographics is the latest methodology used by SEO to spread the word of brand. The infographics are shared on social media platforms, and have a tendency to attract links, even if the user of infographics removes the links, they can still carry brand value.
Conclusion:
In short, all the brand building tactics used by SEO people now a days have the same objective of reach and frequency. The purpose of video, infographics, blog, and PR is to reach customers by spreading the word of business, and increase the frequency with consistent updates in use of these methods.
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