Report writing is a core management skill. Discover some simple but effective ways of moving towards mastery.
As you progress up the career ladder, it is likely that producing reports will become a core part of your role. Reports cover a whole range of areas such as:
So what are the key points that you need to grasp to master report writing?
1. Set clear objectives
Like any task that you undertake you need to have a clear outcome or goal. Report writing is no different. When you are starting out the process of producing a report, ask yourself what do I want for the recipient of the report? It might be:
Knowing what you want provides the foundations for a good report.
2. Use a clear structure
The recipients of reports will only have a limited amount of time that they can set aside to review the report. You therefore want to make it easy for them to read it. A simple but effective structure for doing this is to:
3. Include an executive summary
A good executive summary will:
A useful tip for writing an executive summary is to leave it till last after you have done the detailed report. The reason for this is that it will be much easier to pull out the salient points.
4. Use headings and sub-headings
Headings and sub-headings make it easy for the reader to skim or speed read the report. It also helps you as writer to present ideas succinctly.
5. Keep figures to a minimum
It can be tempting (especially with financial reports) to include lots of figures. Avoid doing this. Include headline figures in the main body of the report and include detail as an appendix.
6. Make use of graphs and charts
Graphs and charts are particularly effective when it comes to presenting information. For example, you might use:
In my experience people generally find reports with graphs and charts easy to follow, particularly non-executive directors who may not know about the detailed activities of the business.
7. Summarise
At the end of the report always include a few sentences that re-state the main points of the report. Remember, there will be some people who will read the introduction and conclusion and expect to get all of the key information from those sections.
At the end of the day there is no magic formula for report writing. Following some simple tips is a great place to start but remember that one individual’s idea of a good report will differ from another. So how do you address this? Ask for feedback and try to incorporate as many suggestions as possible.
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