4 Internet Marketing Catchphrases You Need To Be Aware Of

A group of new catchphrases have been introduced to the Internet marketing realm over the past few years. Whilst it is important be aware of these catchphrases in order to communicate effectively and understand ideas and concepts others are trying to share, some of them overlap which can lead to some confusion. Let’s take a closer look at four essential Internet marketing catchphrases you need to be aware of and what they really mean for your business.

Web Presence Optimization or WPO

This is an industry term which basically describes your overall level of visibility on the web and focuses on creating a larger digital footprint and more areas of entry for potential customers. By tracking your presence on the internet or size of your digital footprint over time will allow you to more effectively compare yourself to competitors and take proactive steps to gain maximum exposure for each entry point. Web presence optimization is often considered a big picture approach to your overall Internet marketing strategy as it includes various strategies including, search engine optimization, social media marketing, content development and other aspects of online advertising.

Content Marketing

This is typically defined as the process of marketing via relevant and valuable content. This content is designed to engage a specific, predetermined target audience. The objective is to drive profitable customer action be it gathering leads, generating sales or improving brand recognition. As a blanket term, content marketing covers every channel of information distribution ranging from text to video. Although most people separate content marketing from there holistic Internet marketing strategy, it can play a role in all aspects of online marketing.

Search Engine Optimization or SEO

This is a catchphrase that the majority of experienced Internet marketers use on a regular basis. It is also one of the first marketing catchphrases new Internet marketers are exposed to. SEO is the process of optimizing a website or online property to improve its search engine rankings. It includes a variety of technical factors such as website loading speed and crawlability. It also includes content factors such as keyword choice and content optimization. The final component is linking factors such as internal and external back links.

Inbound Marketing

This is an Internet marketing strategy which focuses on helping your website and your business get found by people who are actively learning about or making a purchase decision within your industry. The driving force behind an inbound marketing campaign is developing a central hub, traditionally your main website, which all of your online actions drive traffic to. Although Inbound marketing is in many ways similar to Web presence optimization, it focuses specifically on attracting new customers naturally by allowing them to find you rather than proactively trying to find them.

Internet Marketing vs Online Marketing

One thing to consider when defining industry catchphrases is whether or not there is a difference between Internet marketing and online marketing.  Both terms at first glance appear to be identical however in certain situations they can be separated.  Nowadays many professionals prefer the term online marketing because Internet marketing was co-opted by get rich quick schemes. This has made Internet marketing a less desirable catchphrase among many online marketing professionals. However there is very little difference between the two as they incorporate all forms of gaining the attention of customers via online mediums.