This article presents six proven strategies to enhance your online marketing efforts. These strategies are based on a system of cost-effective, results-oriented methods. They include developing a unique selling proposition (USP), effective follow-up, simplifying website instructions, encouraging referrals, offering bonuses, and building relationships with potential business partners.
Doing business without a USP is like doing business without a clear identity. As Michael Gerber writes in his book "The E-Myth Revisited," when people hear your business name, they should be able to identify what sets you apart. This is your USP.
Having worked with FedEx, I learned the importance of standing apart from your competition with a USP. This is the most crucial strategic planning you can do for your small business. An effective USP will distinguish you from 95% of your competitors who likely compete on price, service, or selection.
Maximize your online sales by following up with your existing prospects and clients. For instance, I gained a new client 60 days after she first responded to my Yellow Pages ad. The key is to follow up by email at least 5-7 times with prospects, offering new information each time, and reminding them that you're still available to serve them.
A confused customer will likely reject your website and your business. Here are four methods that have worked for me since 1995:
Referrals are the most cost-effective way to get customers who spend more and complain less. Therefore, you should actively encourage your current customers to refer new ones. For instance, on your website's order form, offer a $10 discount to any customer who provides the email addresses of three friends for you to contact later.
Bonuses can sweeten the deal and increase sales. Here are three types of bonuses you can offer:
Publishing an email newsletter is a must. However, some sites still don't do this. This is your opportunity. Find high-traffic sites in your industry that don't offer a newsletter, and propose a partnership where you provide the newsletter content, and they provide a platform for your ad.
In conclusion, these six strategies can significantly enhance your online marketing efforts. They are proven, cost-effective, and results-oriented. Implement them today and watch your business grow.
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Maximizing Customer Retention: A Guide to Follow-up Marketing
The first paragraph of an article is a summary of the article's content, up to 550 characters long. This article explores the importance of follow-up marketing in securing repeat sales, a crucial aspect of any successful business. It provides three effective strategies for follow-up marketing: expressing gratitude to customers, soliciting customer feedback through surveys, and introducing customers to related products from non-competitive businesses.
