A List of Magic Words to Bring Impact to Your Collaterals

The addition of “magic words” to your marketing campaign such as print brochures helps a lot in ensuring that you provide an effective message that has more impact. An ordinary sales pitch for example, can become a strong and influential message in your color brochures when you add magic words to it.

Creating magic words in your print brochures for one does not need extraordinary skills, or even that of a professional writer. All you need to do as a business owner and marketer wanting to effectively promote your message to your target clients is to know the art of inserting the right words. As they are ordinary and everyday words – words that we are used to hearing and seeing regularly – they are actually common descriptive words used in a different context.

As a marketer, all you have to do is to create your basic message in your color brochures and then insert your adjectives or adverbs to fit your message. Armed with a dictionary or a thesaurus, you are more than likely to add intrigue and pizzazz to your otherwise bland copy to your print brochures.

No list of magic words however is complete without the one word that means more to any consumer than any other word in the English language. Guarantee. Whether you guarantee your offer indefinitely or for a 30-day period, this particular magic word provides your target readers with the assurance that you stand behind your product 100%. This allows your prospects to rely on you to give them the best of what you have to offer. Thus, you guarantee your target clients with credibility and efficiency every time they see and read your color brochures.

Whenever possible, add as much magic words to your collateral copy to have that positive impact you have always aimed for.

Here are some more magic words that you can add to your list every time you plan to write your copy in your print brochures:

- amazing
- admirable
- crucial
- dramatic
- excellent
- extremely
- heartfelt
- premier
- prominent
- engrossing
- entertaining
- extraordinary
- esteemed
- favorable
- imaginative
- important
- innovative
- landmark
- noteworthy
- quality
- remarkable
- significant
- stirring
- stunning
- truly
- unforgettable
- vibrant
- world-class

There are still more words that you can look up in the dictionary or Thesaurus. All you need to do is to use the magic words that are appropriate to your message. When used properly, you are more likely to add more impact to your message and make a significant difference to your color brochures.