The first impression of your website can make or break your business. With the fast-paced nature of web surfing, your site has approximately one minute to achieve three crucial objectives. This article will guide you on how to create a unique and positive image, provide a compelling reason for visitors to stay, and establish a lasting relationship with them.
Web surfing is akin to a high-speed race. Some users, myself included, can visit 10-20 sites within a ten-minute timeframe. This leaves each site with roughly a minute, or even less, to make an impact. The first objective is to create a unique and positive image.
The first impression is crucial. A significant percentage of visitors form an opinion about your entire business within the first 10 seconds of visiting your site. An aesthetically pleasing homepage that loads quickly and looks professional can compel visitors to stay longer.
You don't need fancy graphics or java to impress. A professional logo, a clean, fresh look, and simple navigation links can do the trick.
The second objective is to give your visitors a compelling reason to stay past the initial minute. Your website should immediately display how it can benefit the visitor. If they have to search for this information, they're likely to leave.
You can achieve this by prominently displaying a few lines of text that visitors will see right away. For instance, "This site has helped thousands of webmasters design a professional website. Come inside and learn how to design your own site now."
The third objective is to establish a lasting relationship with your visitors. This can be achieved by getting them onto your opt-in list. Regular email contact can pay off in the long run, even if not immediately.
A simple "formmail" fill-out form can allow you to add their email address to your private in-house list. Alternatively, you can use a pop-up window that offers something of value in exchange for their contact information. However, avoid asking too many questions in your sign-up form as it may deter visitors.
Your website is often the first point of contact for many people discovering your business. Therefore, it's crucial to make your first impression unique, compelling, and lasting.
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How to get search engine traffic.
Of all the traffic my websites have generated over the years(literally millions of visitors) ONE traffic source stands headand shoulders above the rest...
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