The impact of push notifications in android can fall if they are undelivered to the user's mobile. Read to learn more.
Being a marketer, identifying the most effective channel for sending marketing communication is vital. Push notification is such a channel that improves user engagement over android, iOS, and web if it is deployed correctly. Leveraging push notification to target your users cannot be done without optimizing the technicalities behind it. Thus, it is crucial that you must know about the basics of the channel to create compelling marketing campaigns for maximum impact.
The success of android push notification in android is largely dependant on the deliverability of the messages. Understanding the fundamentals of the technical aspects related to the delivery of push messages is the key to improve delivery rates. Moreover, it would also help you to find the factors that are limiting the performance of your push campaigns, and troubleshoot for better results.
Push notification delivery mechanismThe performance of your push notification is conditional to your campaign objective and the platform to launch it. The platform must include capabilities like segmentation, personalization, and analytical dashboard. Some of the push notification platforms allow advanced features such as carousel app notifications or lets you send trigger-based notifications too.
Irrespective of the push notification platform you are using, some features play an important role in your push campaigns to succeed. They are:
Pre-configured push templatesThe basic principle of sending push notifications requires you to select your target audience and send them information about the relevant products. Most of the push notifications allow you to automate the process by scheduling the message.
Once the message is scheduled, it passes to the Cloud Network Delivery (CDN) of Google Cloud Messaging (GCM) service. The final delivery of the push message depends on this particular network delivery system and can be configured according to the delivery criteria set by you.
Once the process is completed, the push message is delivered to your users. You can track the performance of your push campaigns using an SDK, supplied by the push platform. You can check and analyze the actions taken by your users, and modify your future campaigns accordingly.
Factors that affect Push Delivery RateAlthough push notification campaigns are considered as one of the top-performing channels when it comes to user engagement, the following factors can affect its performance:
Despite the challenges you might be facing regarding the delivery rates of push messages, you can consider the following strategies to optimize the performance of your push performance:
Push notification can improve your marketing efficiency and ROI by quite a notch if you optimize them according to your users’ behavior. However, nothing would work much if the notifications you send goes undelivered. Knowing the factors that impact push campaigns and optimizing them is the best way to take your campaigns to higher standards.
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