An Honest and Ethical Way to Get 100%+ Return on Your Investment

You’ve likely considered at one point or another where to put your money and get the highest possible return.

A few of the more common options include real estate, stocks, bonds, mutual funds and GICs. Each will give you a different level of return on your investment and each with a varying degree of risk.

If you’re a business owner there is another option. A way to invest that can often give you returns of 20%, 50%, 100% and more.

Plus the risk level is low. Mind you, you do need to spend a bit more time on this investment than the other more traditional methods…but you’ll be handsomely rewarded.

Okay already, what is this amazing investment, you ask?

It’s marketing.

You’re thinking that’s not an investment…that’s an expense I have of running my business.

Well, if that’s how you’ve been thinking about marketing you aren’t alone.

I’ve worked with many companies across several industries in more than 6 countries around the world and it’s a phenomenon that crosses all borders.

When a company tells me their marketing consists of some brochures written and designed by a graphic designer, a fancy flash website, a general advertisement in a paper twice a year and attending a trade show here and there…I understand why they view marketing as an expense.

They have no strategy and a bucket full of inconsistency — that isn’t marketing…it’s a half-ass attempt at showing off your brand — and it likely won’t do anything for you except cost you money.

But a well planned strategy with razor sharp copy integrated into all marketing materials and executed properly will bring you back $2, $4, $10 and more for every dollar you put in.

You do the math…that’s not an expense…that’s an investment.

Think about it. $5000 on your marketing brings you back $50,000.

Global corporations aside, look at any business owner that is making pools full of cash year after year - they get this concept.

Not all business owners are comfortable putting out money. They’ll say their waiting until they get more money to spend more on marketing…but they keep saying this year after year.

And it’s too bad. It’s a mindset.

 As soon as they get out of it and open up to the idea that marketing is they key component in their business to make them wealthy beyond their dreams…they don’t hesitate anymore.

Now here’s the key point. Not all marketing is alike. As I mentioned above…some marketing is plain Jane ‘communicate the brand’ and ‘explain who we are and why we are great’ - that’s rubbish.

The marketing I’m talking about uses time-tested proven methods to get:

• higher response rates from every marketing piece you use
• more customers walking through your front door
• customers perceiving you as the industry leader they trust
• increased sales, profits, and customer loyalty
• and more…

Great marketing isn’t about short-term tactics for the sake of seeing a jump in your sales chart. Great marketing puts you on a long-term path that will reliably increase your wealth and grow your business.

If you’re on the business side you owe it to yourself to start seeing marketing as an investment that will build your wealth for the long-term.

If you’re in marketing or copywriting or are a consultant it’s your job to educate your clients and show them how investing in marketing will give them the results they’re looking to achieve faster than any other method.

The result? When done properly…the best investment you can make.

To your success,

Michael Zipursky