Reliability of Marketing Research Finding

Market research finding is the conclusion we get with the help of survey and other marketing research program. In order to assess validity and reliability, it is required to understand its usage and terms in the different market segment.

Reliability- The market research finding has to be consistent with the time and durable with its usage. Sainsbury needs to analogized data with the particular parts. There needs to check the data collected whether shows the reliable outcome or not. The company has to cross check the data with a different set of tools. Let’s come up with the easy example that one department of the organization perform the survey one collected data is put in the safe place in order to check the reliability of data again the different set of tools are used to understand the same result. Cross checking of both the result is the best way to determine the reliability of the data collected from the secondary source. One of the biggest factors in deciding the reliability of the data is the time. Data used should be collected in that particular time. As the time flies consumer behavior is also changed for the time being.

Validity- The validity of data collected with the help of secondary source is most effective in understanding the actual use for the particular task. The validity of the data is checked in two ways first start with the internal validity. It is connected with how organization collected data and for what purpose. Sainsbury needs to establish the cause and effect relation of the data collected and its purpose. Now once the internal validity is established it is the different aspect to understand the external validity. It established the actual outcome of the data and depicts whether data collected from the different sources are reliable or not. People whoever has given their views and perception in data are examined to order to create the validity of the data.

Marketing research plan:

The market research plan is the complete set of activates in order to get the best result in the organization selling products and services.

These are consisted with the following steps:                                                 

Identify the objects and problems- Marketing plan is the process of  marketing strategy  and Sainsbury needs to identify the object of the market plan such as why to prepare such market plan, problems that are associated in the products and service qualities and so on.

Development of research plan- Sainsbury has used different research tools which provide the various data that is helpful in deciding the consumer behavior and how they respond in the certain situation with the particular products and services.

Collection of information- Sainsbury has used primary and secondary techniques which help in collection of adequate information from the market. This tool provides the utmost information regarding demand and supply of the product in the market and how it is useful in making a good marketing strategically plan.

Analyze the information- during this process management or other staff members of Sainsbury measures the data. Creditability, reliability, and validity of the data collected are checked with the available resources.

Use the data to determine the actual market behavior- It is the end stage in which collected data are used in the business process function. Changes such as quality of the product, material changes, packing style, and price manipulation and so on are taken into consideration with the aid of collected data.

For more updates visit my page Assignment Help