In the 1950s, a popular joke in Illinois was about the three biggest lies in the world. The first was "the check's in the mail," the second was "of course I'll respect you as much in the morning," and the third was too inappropriate to mention. However, in the digital age, the third biggest lie has evolved into "I'm making money online." This article aims to debunk this lie and provide insights on how to genuinely make money online.
The internet is rife with misinformation, especially when it comes to making money online. Claims such as "3000 people signed up in my downline in the last 4 hours!" or "I made $15,000 last month without ever once getting up off my fanny" are common. Unfortunately, some people fall for these false promises.
To avoid falling into this trap, it's crucial to critically review the offers we receive and conduct business online in a legitimate manner.
In advertising, there's a famous line, "Sell the sizzle, not the steak." This means hyping up your offer with fluff so that people don't focus on what you're really offering. However, successful online businesses understand the importance of offering value.
Companies that thrive and grow do so because they offer what people want. We live in a Want Culture, where people constantly desire more. Good businesses cater to these wants by offering value, while bad businesses offer hype.
The prevalence of online lies is alarming. For instance, a newsletter once claimed that a distributor made as much as $84,000 a month. However, as a creditor in the distributor's bankruptcy case, I knew this claim was false.
When confronted with this lie, the distributor admitted that he'd never made anywhere near the amount of money credited to him publicly. This real-life case sadly proves that even when people are confronted with the Third Greatest Lie, they keep lying, digging the hole deeper for themselves.
People who lie are quick to use mass spam email. Their idea of marketing is to purchase 50,000,000 spam emails, insert an outrageous offer, and hope that enough people will be duped before they are shut down and re-emerge later in another nefarious guise.
However, reputable online businesses operate differently. They aim for long-term success, develop a website packed with value, and build an in-house email list. They also provide multiple means for customers to respond, including email, fax, phone, mail, and walk-in.
Real businesses understand that customers want to talk to them. When dealing with a person who tells the Third Greatest Lie, you're dealing with someone who doesn't want you to get close or have important follow-up information.
Reputable businesses, like Worldprofit, send out offers and provide personal responses when people respond. They understand that people will have questions before they spend their money and are prepared to answer them.
If you've been trying to build a business on the Third Greatest Lie, it's time to change your approach. Start selling products/services of value and get the tools you need for online success.
Stop trying to build an online business on a crap shoot, staking all on one spam email transmission. Instead, build for tomorrow by offering value today and expecting to do the work that ensures success.
When you do these things, you can look the world in the face proudly, knowing you won't ever have to tell the THIRD BIGGEST LIE IN THE WORLD -- because you really WILL be making money online!
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