Best Social Media Practices for Dentists

It is a fact that a vast majority of the population is glued to social media today. Entrepreneurs, students, homemakers, teachers, doctors - people from all walks of life use social media to connect, communicate and express their opinions. As a dentist, you can leverage your dental practice with social media marketing. You can run paid ads or post content regularly to build awareness and engage with prospective patients. Social media marketing for dentists has proved immensely beneficial for doctors struggling to gain visibility and awareness.

You must have often heard how certain brands went viral through social media. This is a huge possibility that dentists need to take advantage of. What content to post on social media? How to make sure that you are doing it the right way? Social media for dental practice is easy to implement once you master the art of utilizing the medium to its fullest potential. 

Also Read: Best Social Media Platforms for Dentists

Have a look at these tips to reap maximum benefits from dental social media management. 

Don’t post stock images on social media that hardly speak anything about your dental practice. You need to keep it as original and authentic as possible. Post images that bear the logo and name of your dental practice. Develop a unique color scheme that represents your dental practice and stick to that while posting graphics. Social media for dentists can work wonders only if you invest efforts in creating interesting posts for prospective patients. 

You can always experiment with unique post ideas to engage with patients. You must have noticed brands creating posts around national holidays and awareness months. You can do the same for your dental practice and make your social media profile more interesting. You can somehow try to relate these days or months with your dental practice. People will share and comment and you will gain instant recognition. If you can’t squeeze time to create posts regularly, you can take the help of a dental marketing agency. 

Hashtags help users to easily find your content. Use relevant hashtags that match the context of your post. You can use both branded and unbranded hashtags. Unbranded hashtags would be common terms like #cosmetic dentistry or #teeth whitening. Branded hashtags would contain the name of your dental practice like #dental implants by beautiful smiles or any such hashtags. 

Since most agencies have included social media marketing in their list of most integral dental marketing services, you can approach one to fulfill your needs.  

You can add the links of contact page, home page, book appointment page or any other page as a part of social media post. This will not only drive traffic to your website but also motivate patients to explore more about your dental practice or book an appointment instantly. Social media marketing for dental clinics can prove to be a massive success if you add sufficient links that provide additional information to patients. 

Contact Dental Marketo, the best dental marketing company that offers a wide range of solutions for dentists who wish to take their practice to the next level. Book a consultation today and be assured of maximum returns on investment.