Creating awareness for charities

There are currently about 170,000 main charities in England and Wales registered with the Charity Commission. Many of these not-for-profit organisations rely largely on fund-raising through events, voluntary committees and the sale of charity merchandise.Charity promotional merchandise encompasses a whole range of items such as T-shirts, silicon wristbands, keyrings, pens, pencils, mugs, balloons and badges, which are overprinted with the charity’s logo. Of the various kinds of charity merchandise, one of the most successful and cost effective in promoting awareness and boosting funds are badges. Badges are an enduring classic with a high perceived value. Many business sectors including charities have already realised their potential and benefited from their massive appeal.Several distributors of promotional products support the fundraising sector with a dedicated charity division, offering a full range of merchandise and services for the smallest to the largest charities. This complete tailor made package provides practical solutions at every stage – from design and consultation to warehousing and distribution - helping charities maximise the potential and proceeds of their fundraising campaign.By working together with the charity to determine the product options and designs that best suit its needs, the distributor is able to supply all kinds of fundraising merchandise, from badges, backing cards and collection boxes to fully integrated campaigns. With their popular appeal, longevity and low unit cost, badges win on all fronts. Anyone looking to create awareness for their charity through the use of merchandise should therefore look no further than badges.