Tips to choosing the right Pin badges

Pin badges, also known as lapel studs, continue to be one of the most effective promotional items on the market. They have a high perceived value and have become highly collectable.Pin badges are regularly used for corporate promotions, concerts, political campaigns, product campaigns, TV promotions, in store promotions and charity fundraising events. They are also a valuable tool for staff awards and recognition. Millions of corporate and promotional pin badges are manufactured and sold every year. They are available in almost any shape or size, and can be either elegant and corporate or funky and trendy – giving companies a free rein in terms of creativity. As with all promotional products, a few key factors should be taken into account when deciding which type of pin badge is right for a campaign. First establish the budget and make allowances for leadtimes. These will vary depending on the degree of personalisation.Determine the marketing objective. Inexpensive pin badges are ideal as promotional giveaways but corporate gifts will require a premium quality badge with a superior finish.Remember that a quality brand can easily be devalued by poor quality products. The choice of pin badges should therefore be in line with the brand’s current or desired external image. It is equally important that the supplier can provide a high quality service.Be creative. In order to be attention grabbing, promotional pin badges have to be original and eye-catching. Pin badges offer a range of quality and price options, making them uniquely effective in raising company and brand awareness.