How keyrings are used in marketing

Keyrings serve many functions within the overall marketing mix. Over the years, a diverse range of organisations, ranging from large and small businesses, associations, schools, clubs, charities and others have turned to keyrings when they have needed some inexpensive yet effective publicity.Whether intended to be inspirational, commemorative or simply a bit of fun, keyrings can be made to any design, in a wide variety of eye-catching shapes, sizes, colours and materials.At a corporate level, keyrings are an excellent way to promote a business, product or service. Depending on the product type selected, one side of the keyring can be used to display a company’s contact details whilst the other is used to display a logo, product image or advertising slogan. Their low unit price makes keyrings cheap but influential promotional giveaways to hand out in large numbers at events such as exhibitions, trade shows or conferences in order to publicise a company or brand. In contrast, top-of-the-range premium quality bespoke designer keyrings make a lasting impression as corporate gifts.Many charities and other not-for-profit organisations also regularly turn to keyrings when they are looking for decent quality, small scale items for fundraising purposes. Supporters and members are usually keen to have an inexpensive souvenir of a special event or occasion, and thereby contribute to much needed funds by the small mark-up added to the retail price. Again, depending on the type of keyring chosen, charity keyrings can accommodate any combination of picture, logo, contact details, slogan or thought-provoking message.