Don't Wait To Go To the Market!

I’ll get straight to the point. Take action. Real action. Don't just not do anything. Stop spending your time trying to make everything perfect. You don’t see any procrastinators as the success stories of the Internet and for good reason.

If you have a content website, don't wait until it's finished to market it and introduce it to the public. Because you'll never be "finished" with the website; therefore, you'll never market it and never make any sales or get any signups.

You'll also need to build some steady traffic to the site to see any significant sales/signups and that's not a process that's going to happen overnight. Seeing traffic coming to your site while you continue to add new content or work on your own product to sell will push you that much harder.
You'll see that people are actually going to your site and checking things out.

You don't want to be satisfied with your site and then have to wait around for weeks or maybe even months to see
anything significant. You'll think your marketing efforts have been for nothing and you'll be tempted to give up too soon before you see any results.

Get your homepage, your newsletter subscriber page/popup box, and some content up at least. That shouldn't take you forever. Then, as you build your site even more, you can also keep in contact with subscribers from your mailing list and keep them updated. You'll have a ready-made audience when
you feel confident enough to introduce them to the rest of your site.

Don't allow yourself to get distracted by other things, either. One of my biggest problems is getting distracted by my email filled with newsletters and ezines promising new e-books or contests or specials for subscribers only. I sometimes get so caught up with reading and checking out everything and I can spend hours doing this...for each of my email addresses!

Before I know it, hours go by where I've done absolutely nothing to market my business for the day. That turns into many late nights of only half-a** attempts at marketing and
promotion. And me wishing I'd gone to bed earlier for my 8 a.m. class. ;)

As any marketer will probably tell you, even time costs money, especially on the Internet. Every time I dabble and read e-books I really don't need to read at the moment, I lose potential
customers to my competitors. And that makes me feel uninspired, because I start to believe I'll never get my feet off the ground.

When you waste time like that, you feel the need to get your product out faster. Or pay for ezine advertising without making sure you have effective ad copy. And then you end up flopping
because you weren't careful and you didn't test.

You can talk yourself into doing something just like you can talk
yourself out of doing something, so talk yourself into ending the
procrastination. Talk yourself into not getting distracted from the task at hand. Know when to put aside the e-books and make a marketing plan. Write down all the marketing ideas you'd like to implement. Tell yourself what you will do to make improvements on your website or your ad copy today.

When you're ready, start off with a couple at a time. If you want to try ezine advertising and writing articles, then do those first. Then you can move on to other things, like distributing press releases or classified ads somewhere. Don't try to do all the
marketing you can at once, build up slowly. But do something, please.

Envision your life the way you want it to be and the way you don't want it to be. Always keep those visions in mind whenever you need to take action but feel like putting it off for one more day.