What is graphic design? How can graphic designb benefit my business? How do I develop effective graphic design?
First of all let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a target market. By effective graphic design I mean work that has the qualities required to achieve the objectives for which it was produced.
The types of communication materials requiring effective graphic design that would be classified as:
Websites, banner advertising and emailers would also involve graphic design but this type of design is somewhat different in its development process and the criterion required to produce effective communication materials are also different. This type of electronic graphic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this article.
The development of effective graphic design work involves several stages, these would typically be:
The objective of graphic design is to influence customer behaviour patterns in a positive manner e.g. to influence them in purchasing decisions favourable to your own brand, products or services. Graphic design can achieve this by convincingly conveying the reasons why the consumer or business should make these decisions and carry out the necessary actions.
In order to influence customer decisions and deliver effective graphic design the stages to follow are:
Once this process is complete you should have your effective graphic design work and the final stages are print and production, the roll out of the campaign and most importantly, the achievement of objectives.
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