Entice Your Reader With These 5 Headlines

1. The Question: "Are You Concerned About Your Financial Future?"

A question headline instantly engages your readers in your message, as they mentally respond to it. Many individuals will delve deeper into your letter, advertisement, or website copy just to discover the answer or solution you offer. However, ensure that the question is centered on the reader's interest, not yours. A poor example would be: "Are You Aware of Our New Product This Year?" (Only you care about that!)

2. The How-to: "How to Achieve Slimmer Thighs in 30 Days."

How-to headlines are extremely effective, as people are naturally drawn to information that teaches them something new. (Countless book titles start with "How to....") Consider the advantages your product/service provides and then experiment with crafting some "how to" headlines.

3. The Testimonial: "Rob Smith's Consulting Is Simply Magical - Our Sales Have Skyrocketed by 30%!"

Why not let your clients do the selling for you? Their praises can be highly persuasive in convincing others to utilize your services. A tip: To maintain credibility, always include your clients' full names and the cities they reside in.

4. The Command: "Elevate Your Business Today!"

Transform your most significant benefit into a commanding headline, such as "Create More Time for Your Family," "Instantly Look Younger!" and "Acquire 7 New Clients This Month." (Incorporating a number into your headline is another effective strategy. Odd numbers seem to be more appealing to readers than even ones.)

5. The News: "Presenting Our New 'Rest-Assured' Tax Service!"

This approach is most effective if you genuinely have something significant to announce, like new products or major changes in your company. Avoid trying to create news out of something that isn't noteworthy.

Once your readers realize you have something that interests them, they'll invest the time to read your entire article, brochure, letter, ad, e-zine, or web page. Therefore, invest some time and effort into crafting headlines that captivate!