The Secret Of Illusional Marketing

You need two special ingredients to make this
marketing strategy work successfully. You will need
a product that your target audience will perceive as
being extremely valuable and something that you
can afford to giveaway.

What is this secret, you ask? Tell your visitors they
can have your product at no cost if they advertise
your web site.

You can make your product extremely valuable by
selling it. Write up a persuasive, full page ad for the
product & set up a real ordering system. The higher
the price you charge, the more people perceive it as
being valuable. A word of warning, don't price it at
an unbelievably high price.

So how can you afford to giveaway a high priced
product? Simple. Write an information product that
can be delivered over the Internet. For example,
ebooks, fee based web sites, reports, etc. You
won't have production or shipping costs.

Now the strategy kicks in. A person visits your web
site, sees the ad for your information product and
perceives that product as being valuable.

Right after the price of your product, tell them they
can get the product at no cost, if they agree to either
place your ad on their home page or run your ad in
their e-zine for a specific amount of time.

If they don't have a web site or e-zine, you can also
set up a script so they could refer 3 to 5 friends or
e-mail your home page to a friend.

You win either way! Free web site marketing or you
will make a huge profit. And it's viral; when one person
promotes your web site you'll get new visitors to
promote your web site and so on.