Everybody wakes up one day with the brilliant idea of leaving Corporate America and starting their own business. That may seem like a great idea until...
Everybody wakes up one day with the brilliant idea of leaving Corporate America and starting their own business. That may seem like a great idea until you check the cost of a start-up business. It takes money to promote your product,
to get customers, and to make sure that people have some kind of an idea as to what you are trying to sell them. It is not always as easy as it sounds and certainly not an inexpensive undertaking, but it can be done and with a lot less dollars than you might think.
The first thing you want to do is celebrate a Grand Opening and make sure that everyone in the immediate community knows all about it. You have got to advertise it everywhere you can and it won't cost a lot of money. You also need to make sure you have some sort of promotional giveaway. It can go from anything from a pen with your logo on it to a free T-shirt with your logo. It provides free advertising and you will benefit greatly from it.
The whole reason behind giving new customer or even visitors a small logo item is to help them remember. There are lots of businesses out there and quite often people will visit and then forget the name or even the location. If they have an item floating around with the company name and a small amount of other info on it, they will be more likely to return.
Coupons are another great way to entice customers to use your product. You can display them in newspapers and magazines and can even hire someone to put them on the windshields of cars. Anyplace people can find free or discount coupons is great and no one ever turns down a discount.
A flier can be handed out by employees to people near the business. It can be stuck in peoples windshield wiper, so they see it when they get in the car. Any flier can easily be made into a door hanger. It doesn't cost too much to have a printer put your info onto a card stock door hanger and then have employees spend a few hours putting them out in surrounding neighborhoods.
It Isn't That Expensive To Promote Your Business
by Ann Christopher
Everybody wakes up one day with the brilliant idea of leaving Corporate America and starting their own business. That may seem like a great idea until you check the cost of a start-up business. It takes money to promote your product, to get customers, and to make sure that people have some kind of an idea as to what you are trying to sell them. It is not always as easy as it sounds and certainly not an inexpensive undertaking, but it can be done and with a lot less dollars than you might think.
The first thing you want to do is celebrate a Grand Opening and make sure that everyone in the immediate community knows all about it. You have got to advertise it everywhere you can and it won't cost a lot of money. You also need to make sure you have some sort of promotional giveaway. It can go from anything from a pen with your logo on it to a free T-shirt with your logo. It provides free advertising and you will benefit greatly from it.
The whole reason behind giving new customer or even visitors a small logo item is to help them remember. There are lots of businesses out there and quite often people will visit and then forget the name or even the location. If they have an item floating around with the company name and a small amount of other info on it, they will be more likely to return.
Coupons are another great way to entice customers to use your product. You can display them in newspapers and magazines and can even hire someone to put them on the windshields of cars. Anyplace people can find free or discount coupons is great and no one ever turns down a discount.
A flier can be handed out by employees to people near the business. It can be stuck in peoples windshield wiper, so they see it when they get in the car. Any flier can easily be made into a door hanger. It doesn't cost too much to have a printer put your info onto a card stock door hanger and then have employees spend a few hours putting them out in surrounding neighborhoods.
