There's a common ... that people in the ... have a giant network of sources where they getall their ... and they ... don't needhelp from "average ... not tru
There's a common misconception that people in the news
business have a giant network of sources where they get
all their information, and they certainly don't need
help from "average people."
It's not true.
News organizations are constantly looking for story
ideas--from anywhere.
And if you master the media marketing strategies below,
your reputation as an "expert" among the media will
absolutely skyrocket--and so will the traffic-
generating free publicity that results.
***Offer "another angle" on a current story Suppose
you hear a something on a 6:00 PM TV newscast, and you
believe you have the credentials to comment on it.
Contact the newsroom, tell the assignment editor or
producer you can offer "another angle" on the story. Be
sure to say something like, "I think a lot of your
viewers will find it interesting (surprising, shocking,
etc) that..." and then explain your idea.
***Offer yourself as a guest on shows that have to fill
a lot of airtime. Check out local TV programs to see
who's already doing a lot of guest interviews. Usually
these tend to be "soft" news shows in the early or mid
morning, especially on weekends. Get creative and
figure out how to package what you know in a way that's
interesting to a mass audience. Then construct a news
release to send to the appropriate person on the show
you have in mind.
***Polls & Surveys First there was The Book Of Lists.
Then David Letterman made his nightly "Top Ten" polls a
cultural icon. People love them, and in this age of
email, anyone can put together a quickie poll and
publish a list.
***Tip Sheets Great fillers on slow news days. Make
sure they’re not dated, then package them in an
attention getting news release--one that positions you
as a qualified expert to add some insights the subject
matter.
***Ask to be added to the "Expert's Directory." Every
newsroom has a book or file they reach for when they
need find someone who offer insights on what's
happening.
It's usually nothing more than a computer database or
even a paper file. and to get in, all you generally
have to do is ask-- AND send a media kit that with a
bio and contact information. SHORT and RELEVANT are the
key words here.
Taking a few minutes to do these things can result in
repeated opportunities for free publicity. And because
of the "halo effect" you get from being interviewed by
the media, it's the kind of traffic-generating
publicity that's more powerful and profitable than
anything money can buy.
Liver Cancer Bucks the Trend: Death Rates Are on the Rise
The number of cases for many forms of cancer has been on the decline in recent years. But liver cancer death rates are on the rise, and the causes seem fairly clear. It's not only what we eat and drink--it's how much.
Add Humor To Your Speech Without Telling Jokes
One of the biggest mistakes inexperienced public speakers make is trying to win an audience's approval by telling a joke. It's unnecessary, and might even be counterproductive. There are better ways to add humor to a speech.
A Little Stage Fright Will Make Your Speech Even Better
If you're worried about having to make a speech soon and you've got a case of stage fright, remember Franklin D. Roosevelt's famous statement "The only thing we have to fear is fear itself." In the case of stage fright, you really don't even need to fear the fear. In fact, a little nervousness is actually good for you.
