Get Your Prospects to Open Your Folders

How do you get your target clients to open your folder printing? Simple. Do not give them folders that look like junk when printing file folders. The more it looks like junk, the more chances of it going down the wastepaper basket.

Your target clients take one look at your folder printing and they can already decide whether they will open it or not. The best way to get them to open your file folders is to make them irresistible when printing file folders. Here are a few ideas you can use when printing file folders:

Use unusual colors "If you intend to keep to the standard measurements of folder printing, add a different color then to change your otherwise bland white folder. Instead of white, use a color that best exemplifies your type of brand. This would definitely give you an added appearance that is unique and more daring.

Consider a different size or shape "Almost all file folders have the same shape and size. To stand out from the rest, send your collaterals in a jumbo-size folder or in a shape of a triangle. Remember to consider postal regulations though if you intend to send your presentation folders through the mail.

Provide a personal touch Provide a personal touch not only by writing your message by hand. You can also put your target client's name at the front so you can make your folders become more personal. Consider including a personalized notepad with your signature. Your target clients will definitely appreciate the time and effort it took you to write your personal message.

Include an image on the cover "You can add a personal touch by putting an image or photo on your cover. You can highlight your target clients by providing their own photos in the presentation folder that holds your collaterals together.

Add a teaser "Ask a provocative question or provide them with a compelling statistic. Use a headline that deals with hot topics. The key is to motivate them to open your folder printing and to make them want to go through all the materials that are inside your file folder.

Be simple "Sometimes the best design is something that offers a plain and simple folder. Not only does it work well with anything, your target clients also will not have a hard time going directly to the most important element of your marketing collaterals " your message.

One look is all it takes for your target clients to decide if they will open your folders or junk it. Be sure to provide them with irresistible folders and you will definitely get your collaterals a better chance of being read and remembered.