Getting Lucky with Systematic Marketing

In early-August, I got a call from Barbara at the
Association of Management Consultants wanting to know
whether I was interested in running a marketing workshop
for their members. I asked how she had gotten my name;
Barbara told me Jeff had referred me. When I mentioned that
I had met Jeff over two years ago, Barbara said that I sure
was lucky he still remembered me.

Luck had nothing to do with it. Jeff asked to be put on my
mailing list after we met. He gets my weekly ezine, full of
marketing ideas he can use. Over time, I've demonstrated my
expertise to Jeff and he trusts me enough to refer me as a
speaker.

Are you relying on luck to get people to remember you?

When Jeff had a need or when someone he knew wanted an
expert in marketing, my name came to mind. Why? Because I
have a SYSTEM for promoting my marketing products and
services that helps people remember me when they have a
need.

Do you have a system that generates a steady stream of
clients?

Over the years I've perfected a marketing strategy that
generates a steady stream of prospects, clients and
income.
It is based on five core marketing principles and
associated marketing tactics.

Why use a marketing system?

When you have a system, each one of your marketing efforts
works to support your other marketing efforts. Each action
you take builds on the previous action. Your marketing is
cumulative. In my case this means that each month, I have
an additional thousand or more qualified prospects
interested in my services and products.

What are some of the elements of a successful marketing
system?

1. Attract Attention
Learn how to explain what you do so that people quickly see
how you can help them. All you need is a one-sentence
description of who you help and the solution you provide; a
marketing message or elevator speech. Use it on your
business card, in your brochures, on your web site and in
your ads.

2. Establish Your Credibility
Provide proof of how well your services and products work.
Testimonials describing results work well. Articles, case
studies and helpful tips show people how you think and how
you can solve their problems.

3. Prompt Qualified Prospects to Contact You
Use your frëë report, test drive, workshop, etc. to prompt
prospects to give you their contact information. If they
read your ezine, or visit your web site, give them a reason
to tell you what they need and want so you can contact
them.

4. Stay in Touch
Whether a prospect came to you as a result of an ad,
referral, web search, or a mailing, regularly send them
mail or email and demonstrate your expertise with ideas
they can use.

5. Educate Your Target Market to Create Demand
One of the biggest barriers to salës is that your prospects
don't know you, the range of your services you provide, or
why they need your products and services.

Prospects won't hire you if they don't understand the need
or the benefit. Use your regular communication to educate
prospects about the problems you solve and to create a
perception of need on their part and then they will want to
use your services.

Still waiting to get lucky with your marketing? Use a
systematic approach to marketing your business and generate
a steady and reliable stream of clients and customers.