How to win the competition for your healthcare company online?
Indians predominantly have never been really apprehensive regarding their health and spends minimal amount over its maintenance. With Indian government spending about 1 percent of its GDP over the health sector, it makes the much-needed impetus for maintaining health degrade as it makes the private hospitals enter the market and increase the treatment cost. But in the recent times, India is witnessing two things almost parallel. One is growing consciousness towards health and other being growing influence of internet marketing in the health sector. Today a person feeling headache opens up the internet and searches over the Google regarding the medicines to be taken, same goes for when feeling stomach ache or any other ailment. Precisely, today people are so on for small ailments they are using the internet.
And one more fact needs to be shared here that according to a really fresh report by the world health organization that in India 86 percent of the patients prefers private clinics and hospitals who operates for profits. So this new trend of usage of internet for health related consultancy can be really beneficial for all these clinics and doctors. What they can do is that they can use this medium i.e. internet to market their service and knowledge related to health. Well, this might be really strange and new idea but it's been used extensively in the west for so many years. For example wiki how, which is a foreign website has been giving its consultancy services for free to millions of internet users and surprisingly India being at number two in terms of its usage. Then why the Indian doctors and healthcare companies are not following the tail.
Healthcare agencies, companies like pharmaceutical and hospitals and clinics can do content marketing of their products and services. For example, if a pharmaceutical company, let's say, the sun sells a medicine in India but has been facing complaints from the customers regarding the amount of its dosage then it may make its own blog online and may publish all the information which is necessary regarding the concerned medicine and also about other medicines. Similarly, a doctor may make his own blog online and write down the information regarding the general diseases like measles, tuberculosis, etc. In this way, they may earn a huge amount of trust and exposure by investing a small amount of money on healthcare content marketing sitting at home assisting numerous unknown patients and customers.
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