You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the long run.
You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the long run.
Have a Multi-Dimensional Approach?
The idea is simple, don’t just stick to your own E-Commerce Portal. Adopt services from Marketplaces like Amazon, Alibaba and Flipkart. You can list your products on these websites so that you can get maximum exposure for your products.
You can also special discounts for your products at your portal while the same products are sold at a normal price in other sites. This drives traffic from targeted consumers which will improve brand authority.
Quicker the Checkout, Lesser the Cart Abandonment
Make sure the Checkout process is as simple as it can be. Try to get the size and colour and quantity of the product during the product preview itself. Also, try to show product reviews and FAQ’s preview itself.
When your check out process navigates away from product preview, try to obtain shipping and billing from pre-defined auto-fill settings. After address processes are complete, navigate the user directly to the payment page where they will be shown a preview of their cart. When a user makes changes in their cart, the payment will get updated.
Support is Key
Try to provide an around-the-clock support system as the buyers will get nervous when don’t respond to their queries or complaints when they need it. Getting negative reviews from your customers will tarnish your reputation as a seller and people will avoid your products and choose an alternative seller.
Focus on User Experience, not Conversion
Please don’t focus on sales or conversion, instead of stress the importance of user experience in your online store. If the experience is good sales will gradually gain its traction.
Track your Business Goals
Track user visits, keyword ranking in search engines, landing and exit pages, cart abandonment and user reviews and optimize the website accordingly.
If you need any help with E-Commerce development get in touch with The Banyan Infotech a web development company in Coimbatore. We have an expert team to handle E-Commerce projects.
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