How to get instant gratification in marketing

Marketers like being able to quantify the ROI they get for their effort. Unfortunately, ROI is notoriously hard to calculate when it comes to content marketing, and since this makes up a major piece of the marketing budget, marketers often feel understandable frustration. How are they supposed to know that their long hours writing an article or feeding a social media campaign have paid off? Of course you can guess and estimate and contrive, but in the end, it’s impossible to know the full effect of each content marketing campaign. Luckily, not all campaigns have such vague returns. There are several methods, tried and true, that allow marketers to know just how much money they’re making. Here are some options to consider if you’re looking for a new revenue stream or hoping to break your way into a new market demographic. Use Google AdSense This, or any other direct advertising agency will allow you to make a small, but steady stream of extra marketing money. Though it will never make you rich, direct advertising can provide the extra pocket change you need to get your next big viral campaign moving. Jayson Demers, a professional in the online marketing world, suggests direct advertising because “it is relatively easy to set up, and you’ll instantly start getting a share of revenue for each user who clicks on your ads.” Publish an eBook or whitepaper Yes, you’re already spending a lot of time writing blogs and emails, but whitepapers can pay off in a much more direct way. They take much longer to write, require quite a bit of research, and take skill to pull off successfully, but when you do finally publish your work, you can begin making your money back right away. DeMers explained how to get ROI from your published work: “Turn your whitepaper or eBook into a downloadable PDF, and use a landing page to offer it in exchange for a small amount of money, usually one to five dollars per transaction.” Promote your landing page the way you would any other product and you’ll soon have another steady trickle of money pouring in. Choose your affiliates It doesn’t make sense that sending customers away from your site could actually make you money, but that’s how it works with affiliate programs. You come to an agreement with another company who has similar or complementary products as your own that if you send them a customer who makes a purchase, they will give you a percentage of that income. A popular affiliate link program runs through Amazon, but it can be arranged basically between any two online companies. Marketing News brought to you by ClickToCallMarket.com Source: forbes.com/sites/jaysondemers/2014/12/04/6-ways-to-directly-monetize-your-content-marketing-campaign/2/