Giving your service 'legs' means you make it ... Giving your service legs means bridging the gap from fluffy language to ... your choice client ... they need and will spend money on
Giving your service 'legs' means you make it tangible.
Giving your service legs means bridging the gap from fluffy
language to something your choice client recognizes they need
and will spend money on.
If you don't give it legs, the gap between what you say and what
your choice client needs is too wide to bridge. It's nearly
impossible for your choice client to make the leap and
understand how you can help them.
Here is precisely how you do it:
Give your service legs by ending everything you write with
a result.
Give your service legs by ending everything you say
with a result.
Example - No Legs:
"I am happy to give you a proposal."
Example - With Legs:
"I am happy to propose two solutions, each will outline the
specific results you can expect if we move forward with this
project."
Giving your service legs is not difficult. It just takes a
little attention and a shift in how you think about your
business...and your clients!
Now it's your turn!
Getting Started with Marketing
Does ... your business seem ... Have you wondered how you were ever going to fit ... into your weekly ... I know that ... is usually an ... least favoriteWhat is Your Call to Action
It isn't easy getting ... ... That's why ... crazy stunts to get somebody - anybody, to listen to their message. Only you are not a crazy ... You are a ... carinSymptoms Sell
If you are a solution type of person like me, then the concept that symptoms sell may not be ... at first. "What do youmean symptoms sell? I'm hired to offer a ... Yes, that's true. But s