In the world of investment, the term "going long" refers to a strategy focused on long-term profits. This approach, often considered the safest and most reliable, can also be applied to your internet marketing campaign. This article will guide you on how to implement long-term strategies in your online marketing efforts.
There are countless ways to invest in your internet marketing, many of which can yield immediate results. However, these results are often fleeting. For instance, purchasing advertising can drive traffic to your site, but the moment you reduce your advertising efforts, your site traffic may dwindle.
Similarly, bulk email marketing can seem effective as it allows you to reach thousands of potential customers. However, this strategy often results in a flood of complaints and a few sales at best, with no long-term positive impact on your business.
So, how can you diversify your internet marketing portfolio and implement long-term promotional strategies? Let's evaluate the following low-cost internet marketing strategies and identify which two could have the most enduring positive impact on your website traffic:
If you guessed the first three options, you're mistaken. While these strategies can generate some traffic, they are not sustainable in the long run. For instance, posts on bulletin boards and newsgroups are often purged, and maintaining top search engine rankings requires constant effort. Similarly, relying solely on paid ads can lead to a decrease in site traffic when your advertising slows.
The key to long-term internet marketing success lies in the last two strategies: building your own opt-in email list and sharing your web content with others. Growing your potential client base should always be a priority in any business, and the best way to do this online is by building your own opt-in email list. This involves asking for your website visitors' names and email addresses and offering them something valuable in return.
Sharing your web content with others is another effective long-term strategy. This can be achieved by writing about your area of expertise and pre-licensing the content to other editors and webmasters in your industry. This strategy, often referred to as "submitting articles", can involve sharing tips, lessons, hints, secrets, or any other content that would benefit a specific group of people.
These two strategies are the most effective ways to implement a long-term approach in your internet marketing. For instance, I was recently contacted by a subscriber who had been on my list for four years and was now ready to start her own business. As one of my original subscribers, I naturally offered her a significant discount on my services.
Moreover, my article writing and pre-licensing strategy, which I started in 1997, continues to bring in new subscribers to this day. My content from over three years ago is still being read, demonstrating the long-term effectiveness of this strategy.
In conclusion, consider the internet marketing strategies you are currently using. How many of them are focused on the long term? If you plan to retire or even work less someday, you'll need to invest in the future of your website now. Trust me, it's rewarding to see the website traffic continue to come in consistently, even when you're not actively promoting it.
How to get search engine traffic.
Of all the traffic my websites have generated over the years(literally millions of visitors) ONE traffic source stands headand shoulders above the rest...
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