How to REALLY Profit from SEO

How to REALLY Profit from SEO
By John Alexander

I want to give you a few more things to think about as you excel
and grow in the craft of search engine marketing. If you are
anything like me, you were hooked the first time you really made
a difference to someone else's success. I soon realized that
being able to help business owners to get results from these
optimization methods and strategies could also be amazingly
profitable. I found out that customers are your greatest
resources and many of them are quite generous when you make an
impact on their business. So the topic here is for those who want
to profit from their skills (if you are not already doing very
well and having an awesome time already).

It may seem like a strange thing to talk about but before I
begin, I'll say this. There are many folks out there offering
various SEO services and they are still not getting the profits
that they would like to make. They are not REALLY profiting the
way they might if they took a little different approach. The
solutions that business owners need to really make a difference
in the bottom line, require more than just bringing volumes of
traffic to a site. You need targeted traffic mixed with a web
strategy to compel response.

Then another group that seems to be doing well at first but the
truth is they are making lots of promises and sales but they are
not able to hang on to clients very long because they are not
delivering long term results.

Many of my SEO clients have been with me 5 years plus. (I am
still taking on new ones too.)

Let's talk about the benefits of SEO to you as a search engine
marketer, then we'll give you 5 ways to profit:

Here are just a few legitimate benefits of offering SEO services
to your clients.

--Increase your sales There's no telling how many sales you can
make when you not only can talk the talk but you can walk the
walk and REALLY deliver results. Prospects can sense there is
something different about you and your services. You are known
as the one who fixes up Web sites that don't work.

--Increase your repeat business I learned that just because
someone buys a web site, it does not mean that they are happy
with it. But if you can turn that Web site around and make it
work, then that same client may even BUY a second or a third Web
site, not to mention, buy various promotional services. All they
need to see is, that what you do… really does work!

--Increase your referral business What can I say, but word gets
around quick! Business owners talk to other business owners and
every time you help someone out and make them successful on the
net, it's like they tell everyone else they know. Referral
business is wonderful!

--Increase your credibility With the right training and talent,
your client comes to think of you as simply brilliant. This is
not because you are REALLY brilliant, but you just look after
your client's business as if it were your own. If your client
insists that they have the best web marketer and SEO on the
planet, why burst their bubble? You make them prosper and they
make you prosper.

--Increase your confidence There is a difference your client
notices in you...right down to your body language and that inner
knowing that if I've gotten other folks awesome results last
week, I can do it again no problem this week.

--Increase your authority I can not say enough about solid
communication and managing client's expectations honestly.

--Build Client loyalty Let the competitor just try and steal your
clients with false promises or tricky claims. You've done a
great job of educating your client and making them web wise. Now
these things are quite profitable sounding but honestly, they
are really just fringe benefits. Lets move on to talk about real
profit options.

5 Ways to Profit from SEO: Here's how it starts~

1. Stop focusing on sales and start focusing on your clients
success!

There are so many "webmasters", web designers, graphic artists in
this business. Does it not just scare you a little bit? Don't we
have to enter into competition with other web developers and does
it not become a rat race?

Start focusing on your client's success.

Do all that you can do to make them successful. Pour all of your
talents into making their projects work. So many folks I talk to
can never stop thinking about where they will make their next
sale instead of delivering results to the clients they ALREADY
have and in so doing, you establish lifetime residuals.

Make your client successful and they will literally become part
of YOUR sales team.

2. If you're not up to speed, you better catch up fast. A
difference in your performance is a difference in your profits!

If you are not up to speed on solid SEO marketing techniques and
methods, start learning now. Take a course or study at a live
workshop, but however you do it, get your SEO skills up to speed
so you can really help people. If you can show them a strategy
that really puts dollars in their pocket, they'll put dollars in
YOUR pocket!

3. How's your batting average? How about profit sharing?

If your skills are medium to above average, why not share in the
profits yourself. I am referring to offering someone a vertical
contract. This would be a deal where you own part of the company
in return for making it successful with your SEO skills. Don't
brush this off. There are some exceptional deals to be had if you
start thinking laterally.

4. Don't forget your community and charitable work.

When's the last time you helped promoting a charitable work at NO
cost. Build a site and promote it for the Literacy counsel or the
Easter Seals Society or your Local Rotary Group or your Chamber
of Commerce. Don't forget that this work will often open unusual
and even surprising doors. Help make others successful and you
will not fail. Many important leaders within your local community
will be serving on these committees right next to you! A great
way to network and meet new people and help the cause.

5. Watch the latest SEO trends and position yourself to take
advantage.

The study and practice of SEO has been very good to me. Five
years ago, I never dreamed that my study of Optimization would
lead to the Internet lifestyle. I look after my clients well and
sometimes go a little beyond what some might do in the call of
duty. I have clients that pay me well for my services and
demonstrate that they care about my business. As a result of the
work I have done, I have enjoyed wonderful repeat business and
client loyalty. Referral business is the best type of business
going because it does not really involve a lot of preparation or
hard work. You know that when you arrive, that they really want
YOU to do the job because of your track record. It's wonderful
business.

I could write a lot more but I hope you get the picture. If you
have not been enjoying good profits, a rewarding lifestyle and
being appreciated by your clients your need a plan of action.

SUGGESTIONS:

1. You MUST be able to "deliver" and really make a difference. Do
whatever it takes to get your SEO skills and lateral thinking
skills up to speed.

2. Run a balanced business. Are you charging for what your
services are worth?

There are some folks who charge steeply and don't know how to get
the results. For gosh sakes, if you're good at what you do, make
sure you are charging well for your services. You DESERVE fair
reward if your considerable skills are helping other business
owners to prosper. (some people are afraid to charge for their
work)

Note: The ones that charge steeply but DON'T deliver may make a
few dollars initially, but they won't enjoy the customer loyalty,
the referral business, repeat business that you do and they won't
have a "customer for life" like you will.

3. Don't forget to recognize and be thankful for the progress
you've already made. Be sure to benchmark your victories but even
more important, celebrate your CLIENT'S VICTORIES too! After all,
you helped bring them about.

4. Give something back to your community (with gladness). Look
for opportunities to help others who genuinely need help and
avoid those who are only after your talents to exploit them.
(Trust me, when your SEO talents and success stories increase,
you'll have strangers coming out of the woodwork to take you to
dinner and pick your brain). Proceed with wisdom.

5. You must be willing to change and take action! Performing the
way you perform now has delivered a certain result. So if your
happy with that result, carry on exactly the same way and you
should get very similar results. If you are not happy with your
results now, then you must change the way you do things.

Same action = same result
Different action = new results

Are you looking for new results?
Is it a time for a change of action?
Here’s wishing you the ultimate success.