Many of my clients want to increase income but they don’t have a lot of time, they have nearly full or full practices and need to start leveraging their time and offerings to make more money.
When I started offering group programs, this is what motivated me. My practice was filled with one-on-one clients, yet I was turning people away who couldn’t afford working with me. When you work privately with clients, your income is limited to the number of time slots you have – that’s it. Out of necessity, I started to wonder how I could offer a group program and serve the other people who couldn’t afford my one-on-one programs to increase income.
I looked at the steps of my Home Study System and thought, “Okay, how can I teach this to people and still coach them through it at a lower fee to increase income?”
I started with a five week program, thinking I could cover two of the 10 sections per week. I charged $295 and I immediately sold it to 12 people. I thought – I’m on to something here. But the five weeks wasn’t really long enough. So, I started another program that was 10 weeks for $395. I filled that to capacity so I upped the fee to $495, then $595. I was regularly running group programs for 10 weeks and raised the fee to $1195 with 12 – 20 people per program!
Talk about ways to quickly increase income! You can see how offering group programs leverages what you already know and is far more efficient than the one-on-one private clients.
The key to making this work for your practice is to have a proprietary system. Once you’ve got that, you can start teaching it over the phone like I did. Just offer your unique system with lots of hand holding and Q & A time. Working this way with large groups is a great way to increase income, leverage your time and grow your practice.
Your Client Attraction Assignment:
Do you have your proprietary system yet? Creating your system is the key to building a dynamic practice and increase income. Formulating your own unique process makes your marketing easier and is the key to leveraging what you do in a big way.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.
How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.
Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
