The internet is a vast and powerful tool, with countless uses. However, one of the most common uses, according to a report by the U.S. Department of Commerce, is sending emails. Approximately 79.9% of internet users send emails, making it a potent and free advertising resource that is often overlooked. This article will delve into the power of the email signature, or "sig file", and how it can be utilized effectively in online marketing.
Just as a traditional business letter ends with a signature, so too should your emails. This signature, or "sig file", can be a key component of your online marketing strategy. The primary goal of using a sig file is to direct your potential customers to your website. These signatures can be used at the end of emails, newsgroup postings, and other online communications as a small but powerful classified ad, enticing the reader to click on the link to your website.
To be effective, your sig file should be compelling enough to persuade its readers to visit your website immediately. It should be concise, straightforward, and emphasize the benefits to the reader, encouraging them to act quickly. The sig file should grab the reader's attention and spark curiosity.
An effective email signature should include:
For optimal use of your signature, it should be customized based on where it's being used. Most email programs allow a sig file of up to 7 lines, and up to 65 characters per line. However, when posting to newsgroups, moderated lists, or discussion boards, a sig file of more than 4 or 5 lines may be considered annoying and poor etiquette.
Your email signature provides the reader with a snapshot of you and the benefits you are offering.
Here are some examples of effective email signatures:
Sincerely, Jane Doe mailto:jane@wxyz.com Discover the Power of Financial Leverage, becoming Debt Free and Retiring Quickly! Get the facts now! Http://www.wxyz.com
Sincerely, Jane Doe mailto:jane@wxyz.com Need CASH Flow? There Is A FREE Lunch! Visit our site for a Free report Revealing How To Get It...Now! http://www.wxyz.com or mailto:jane@wxyz.com
Sincerely, Jane Doe mailto:jane@wxyz.com Housewife REVEALS How To Give Yourself a $70,000 Pay Raise this year investing less than $60 a month. For FREE report visit: http://www.wxyz.com
Sincerely, Jane Doe mailto:jane@wxyz.com Plunge Tax Savings Into Retirement Fund...And Retire Secure And Quickly! Get started Now by visiting http://www.wxyz.com
In conclusion, the power of the email signature should not be underestimated. It's a free, powerful tool that every internet user has access to, and when used effectively, it can significantly boost your online marketing efforts.
