Let Promotional Umbrellas Make Your Marketing Statement

You may be reading this article because you are thinking about starting a promotional give-away campaign or hosting a benefit.  Do you know what you want to use as your promotional item(s)?  Do you know how you want to distribute your promotional item(s)?  An answer of No, to these questions says you are in need of a marketing plan.  For the sake of clarity let’s suppose you have decided to use promotional umbrellas as your give-away item or as one of your give away items.

Putting a marketing plan together can save you a lot of time, energy, money and stress.  With a plan, you have set your goals and developed strategies for what you want to get from your promotional umbrella give away.  You have decided how much money you want to spend on your campaign. And, you have made a plan for how you are going to distribute the promotional umbrellas.

Many businesses start off each year with a plan already in place.  They have set there goals for the campaign.  The following information is an example of a marketing plan.

Goals - The promotional umbrella campaign will bring in 200 new customers.

The promotional umbrella campaign will increase sales for that month by $2,000.

Strategies – Select potential promotional umbrella(s)

Preview advertising umbrellas and decide if they are what you want, if not preview others

Buy promotional umbrellas

Set up promotional campaign fliers, television spots, newspaper ads/articles, and

Organize staffing so adequate personnel are working the days of the event

Evaluation – Keep track of how many new customers received their promotional umbrella, Determine if the additional sales amounted to $2000

This seems like a simple process, but in actuality it takes time and reflection to determine what the ratio of costs for printed umbrellas versus additional sales ought to be.  It also requires taking into account not only the cost of the promotional umbrellas but also the costs of advertising and personnel time taken to plan and implement the marketing campaign.

There may be times when the marketing campaign is not focused on increasing sales but rather to increase visibility in the community and market awareness. In this case, the evaluation may need to be completed across time using baseline data indicating what the visibility or awareness of your service or product was prior to the campaign. Work for sure!

Once you get your promotional umbrellas distributed into your community they will take over your marketing.  Every time it rains, people who have your umbrella are likely to open it up and your name and logo will be out in the open for people to see. 

A promotional umbrella is not only good for marketing in rainy weather. Many people are just as apt to open their promotional umbrella up to keep the sun from frying the top of their head.  Again, your business or benefit name and logo is visible for public viewing.

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