Marketing With Promotional Martini Glasses

Martini glasses are a special form of glassware that is easily recognizable and sought after by those who enjoy having dinner parties.

The martini glass has a very long stem so that it is possible to hold the glass without warming the liquid inside, which would ruin the martini. The cone shaped vessel of the martini glass also makes it easier to drink out of and to hold things like olives inside. Naturally, customers who have these will show them off to their guests when they are having a dinner party. It shows class and sophistication, and you can gain a lot of customer loyalty by providing those martini glasses to them.

You are not providing just any martini glass to your customer. You are providing them with promotional martini glasses that may even have their name printed on it. This personalizes the glass for them and makes it something they will want to show off whenever they have guests over. That means big advertising for you. For example, if they have 10 dinner parties a year, and each time they have a dinner party they have the promotional martini glasses you gave them out for their 20 average guests, that is 200 people who see your company name and logo each year. That means a lot of advertising that can give you a big return on investment.

If you spend $2,000 on a television commercial that 50,000 people see, then it has cost you $25 per customer for that ad to be seen (50,000 / 2,000). However, if you purchase a $10 martini glass that 200 people see in a year, then it has cost you $20 per customer. That is a nice cost savings. This is why so may companies have made promotional martini glasses a big part of their marketing plan.

When you are trying to create customer loyalty with your customers, there are several ways to do it but promotional items are one of the best. Customers want to feel appreciated for their business. They want a company to notice them when they make a purchase. Too many companies don't, so it is important that you recognize your customers. For many small businesses, this is an integral part of their marketing strategy. If you are going to market to your customers, then why not think about promotional martini glasses? These are a great choice for promotional gifts because they are unique, functional and special. This is all the more true when you put your customer's name on the martini glasses as well. Marketing comes in many forms, but few are as effective as promotional gifts that you give to your customers as a way of saying thank you for your business.