Creating Customer Loyalty With Personalized Martini Glasses

When you give your customers a promotional gift, you had better make it something they will like. Promotional gift giving can be tough because if you give your customers something they won't use, or that they think is cheap, then you may actually do more harm than good. Customers want the companies they shop at to appreciate them, but if they feel not enough thought went into the gift, they could feel unappreciated.

One great way to ensure your customers are happy with the promotional gift is to give them something unique. A good example of this is personalized martini glasses.

These are great gifts because they are unique and they are used in a group setting which gives your company name and logo on the glass the most exposure. Personalized martini glasses are a stemmed glass that has a cone-shaped bowl which sits on top of a stem, which itself has a flat based. Used to serve cocktails, the stem of the glass is long so that the drinker can hold the glass without affecting the temperature of the drink, unlike a snifter or brandy glass.

There are two other types of personalized martini glasses that you can choose from. A double martini glass is taller than the other type and wider at the opening. The stub glass looks just like a typical martini glass but the base is attached directly to the cone shaped vessel. This means there is no stem, which means there is very little chance of it breaking.

If you are giving your customers a glass, make it the traditional martini glass because those are the most recognizable. Your customers will appreciate the thought that you put into the promotional gift when you buy them personalized martini glasses to use in their home. As well, they will use those personalized martini glasses during dinner parties, which helps to advertise your company to a larger group of individuals. Those potential customers will see the glasses and see your company name and logo. That helps to create brand awareness and brand awareness is as important as brand loyalty for a business.

If you are going to give your customers promotional gifts, you need to make sure that you put enough thought into it so that your customers appreciate the gift. If they feel that you went cheap, or got them something generic like a pen, they may be more offended than happy. This is why you need to look at giving them something more unique like a martini glass. This will cost your company more, but that extra cost can come with more money coming into your company from those customers. The return on investment for something like a promotional gift is quite high and that is why so many businesses are working to find great promotional gifts for their customers. The better the gift, the greater the customer loyalty that is created. Don't underestimate the needs and wants of your customers when you get them a promotional gift.