Promotional Items – Traditional Employee Marketing and Selection
Examining the traditional path to marketing employees utilizing company promotional items for safety programs, productivity programs and sales force marketing.
Employee marketing usually entails appreciation of existing employees for accomplishing a pre-set goal of sales targets,
no lost man hours for safety programs or productivity goals. These types of goals or programs not only entice the employee to exert a more productive effort but tend to remain in the mindset of the employees long after they are rewarded. Good behaviors that are engrained through repetitive action tend to be repeated. Setting the bar high results in a higher achievement which will benefit both the employer and the employee.
Proper selection of your promotional items to fit and compliment the particular goal is one of the main factors in obtaining the desired result, success. The latest robotic clock is not a suitable item for a factory worker involved in a safety award program as it will never be used on the production floor nor appreciated. A business suited sales staff will definitely wither under the aspect of receiving another t-shirt they will never wear, at home or in the office.
Selecting a promotional item that can be used daily in the workplace appropriate to the work environment will yield a constant reminder of the employee accomplishment reinforcing the good behavior each and every work day. Management if you expect results offer the appropriate carrot and don’t cheap out with a three dollar gift item for your employees accomplishing a goal that reduces the cost of insurance by tens of thousands, productivity by over ten percent if not more or increases sales by the hundreds of thousands of dollars. Offer appropriate items for the target group and make it worth their while to accomplish your set goal.
Traditional tried and true so to speak, items that are time tested, quality manufactured and appropriate to whole employment group are crucial. The question may remain exactly what is an appropriate promotional item that will be appreciated. Let us suggest utilizing the groups previously mentioned to offer the needed input for successful appreciation using promotional items. Factory workers or larger construction company employees would be thrilled to receive a made in the USA promotional item that could be used on a regular basis such as Coleman coolers for instance. A Coleman 6 qt lunch cooler would definitely be well appreciated, utilized daily and be a reminder of success for years to come. Office personnel do tend to work at a desk so a desktop item such as a 20 oz. Insulated Wide Body Mug. Insulated mugs are desktop stable, quality manufactured, made in the USA, will be used, appreciated all the work week long. Sales force employees would be very satisfied with a Scripto Flash Full Size Padfolio with Pen combination. Promotional padfolios will be used by the employee in the office and bonus promotion in the form of displaying your company logo while on sales calls.
These are simply tried and true gift item ideas that fit the description of appropriate traditional employee marketing with promotional items. There are many more products available to fit your particular company appreciation needs. Seeking the assistance of a company promotional items expert can yield a successful employee marketing appreciation program resulting in the success that you would not otherwise achieve.