Put your marketing on AUTOPILOT

Would you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a full practice, or at least not consistently. WHY?

The reason is simple. They don’t market consistently. What usually happens to most self-employed professionals is they get caught up in the everyday of their business and when they have clients, they focus their entire days on those clients.

Until the clients leave and the well runs dry. So, then, they find themselves digging their well when they’re thirsty. This is the scenario many of my clients tell me about: because many marketing consultants know WHAT to do, when need clients, they market, market, market, market, and sign up a bunch of new clients. Then, because they have all these new clients, they stop marketing. No time to market!

But, sooner or later, the well runs dry once again and they have to start marketing furiously again. So they, market, market, market, and they again sign up a bunch of new clients. Then the same thing happens and they start living this unbearable life of Feast or Famine, an intolerable rollercoaster they wish they could stop.

The solution: you can eliminate “Feast or Famine” by being systematic about your Client Attraction and putting your marketing on autopilot. The only way to make sure you always have a full practice is to ALWAYS market. The best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure everything’s going smoothly.

As clients get to know me, they tend to see how fanatical I can be about systems. I’ve created systems for EVERYTHING, probably because I wasn’t always a very disciplined person by nature. So to counteract that and to always have a full pipeline of ideal clients, I make sure everything I do runs like clockwork.

There are very specific marketing activities that I do morning and afternoon, daily, weekly, monthly, quarterly, yearly. And actually, many of these things are so systematized that they’re delegated, outsourced and automated, so that most everything I do in terms of marketing is done without my needing to do anything. I set these things up ahead of time and then all I have to do is show up. I don’t ever have to worry about what I have to do next. It’s already in my calendar.

This is the one thing that very few people teach you about getting clients consistently, yet I think it’s one of the most crucial.

If you don’t set things up to be systematic, then you won’t stay on track. If you don’t stay on track, you won’t market consistently. If you don’t market consistently, then you won’t take action and get results consistently. That means you’re going to have a much harder time keeping your practice consistently full, UNLESS you set things up to work on their own, with a little tweak from you here and there.

Your Client Attraction Assignment:

Set up systems for everything in your business that relates to marketing and Client Attraction. Figure out what you will do daily, weekly, biweekly, monthly, quarterly, and yearly so you too can go from being undisciplined with not enough clients, to disciplined with a full practice.