Six Little Used Online Marketing Strategies

May 22
10:47

2005

Tony Newton

Tony Newton

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1. Utilize Your Knowledge Do you have extensive knowledge in a particular subject?Offer people free consulting or advice on that subject viae-mail if in exchange they either link to your web site, runyour promotional ad in their e-zine or place your bannerad on their web site for a set period of time.

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2. Become A Publisher

Publish e-zines for other people for free. In return for yourwork in designing,Six Little Used Online Marketing Strategies Articles updating and gathering content yourequest that your promotional ad be placed at the top ofeach issue. Their duties will be to promote and send outeach issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials foryour online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extratime to sign your guest book. An effective way to persuadethem to sign your guest book is to give them somethingfree in return.

4. Create An E-mag

Publish your e-zine in ebook format. You could offer morearticles per issue. You could add graphics with the articlesjust like in print magazines. Your advertising revenue wouldincrease because you could charge businesses for full pagecolor ads.

5. Tell Them What's Next

Get your visitors excited about revisiting your web site.Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they willrevisit. Tell then to sign up for an e-mail reminder or tellthem to bookmark your web site.

6. Share Your Information

Create a web book that's related to your web site topic.Give people the option of linking to the web book so theygive it away to their visitors. Put your ad on top of thetitle page to get free advertising. This strategy will easilymultiply your advertising exposure.